PHAR has launched a station naming rights programme with Prasarana, the Malaysian Government-owned public transport provider in Kuala Lumpur. Following the successful launches of similar initiatives such as the New York Metro, Metro Madrid, Dubai Metro and Mumbai Metro, this is the first time a naming rights project will be implemented in South East Asia. …
Continue reading “PHAR launches first ever station naming rights programme in South East Asia”
In an effort to reduce deficits and promote public-private partnerships, Prasarana will be initiating a Station Naming Rights programme across certain stations in its network later this year. PHAR will work closely with Big Tree Outdoor, Kuala Lumpur’s dominant media concessionaire, to create bespoke marketing packages for Malaysia’s largest companies. Malaysia will be the first …
Continue reading “PHAR signs exclusive 5 year deal with Prasarana”
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