We brought together our Asian teams last week for their 2016 Christmas Party in Boracay, Philippines. It was a great chance for the different offices to mix and discuss our plans for a successful 2017!
Tag Archives: Philippines
SoundTrack – Pinoy talents take on the LRT-1 station stage
To exhibit Filipinos’ talent and inject new life to one of the metro’s major transport lines, international media and marketing agency PHAR Partnerships, in partnership with the Light Rail Manila Corporation (LRMC), introduces SoundTrack—a new, exciting experience featuring up and coming artists to entertain the riding public in LRT-1. This busking program launched just in time for the season …
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PHAR and the Manila Metro System in the press
An entire “marketing system,” not just advertising platforms, awaits brands willing to invest on sales pitches within the premises of Metro Manila’s oldest elevated train, the Light Rail Transit-1 (LRT-1). A study by Kantar TNS commissioned by Phar Partnerships, the Light Rail Manila Corp.’s (LRMC) exclusive ancillary revenue partner, revealed that across 50 categories, many …
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Understanding the LRT–1 Commuter
MANILA, Philippines — In the largest transit research on LRT riders done in recent times, marketing agencies PHAR and TNS (part of Kantar Media), interviewed 3,500 LRT commuters in considerable depth. Results of the survey shed some interesting insights: Out of a total of 4.99 million people that comprise the Manila NCR workforce, approximately 500,000 …
LRT-1 The Connected Journey
Making Metro Manila’s largest train system LRT-1, a whole new improved advertising ecosystem are the PHAR-upgraded media assets: • Turnstiles• Backlits• Viaducts• Pillars• Trainwrap• Overhead Panel• Handgrips• Digital Screen Simulcast• LED Video Wall• Beep Card• Activations Area• WiFi / Mobile These multiple touchpoint enable brands to effectively engage with the large market, LRT-1 has to …
PHAR creates Wi-Fi partnership between LRMC and Globe Telecom
PHAR has created a partnership with LRMC for Globe Telecom to provide free Wi-Fi throughout all 20 LRT1 stations in Manila. The service will address the need of its more than 400,000 everyday commuters to stay online even as they journey around the metro. In the photo during the partnership signing at the Globe Towers …
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Light Rail Manila Corporation appoints PHAR as non-fare revenue partner
Light Rail Manila Corporation (LRMC) has appointed PHAR, as its exclusive ancillary revenue partner from 2016 until 2026. PHAR will assume responsibility of commercializing all non-fare box revenue across the entire LRT Line 1 in Manila, which includes all forms of advertising, major brand partnerships, wifi, fibre optics, retail led solutions, naming rights, data and applications, automated teller machines and other category partnerships.…[read more]
PHAR pioneers first ever commercially branded airline in the Philippines
PHAR is delighted to announce the unveiling of the first branded aircraft livery by an advertiser in the Philippines, brokering a partnership between AirAsia Philippines and Solaire Resort & Casino, a premier integrated destination casino resort in the Philippines. The first ever cobranded commercial plane in the Philippines was unveiled on June 25 to promote …
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PHAR NEWS 