Smart Communications, Inc. and PHAR have signed an agreement where Smart will ‘dominate’ the entirety of EDSA LRT-1 station. The “Station Domination” program is included in LRMC’s P500-million Station Improvement Program which aims to improve accessibility, safety, and security of over 500,000 passengers daily. Through the initiative, LRT-1 EDSA Station will sport Smart’s signature green …
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Yamaha Philippines (Yamaha) strikes a deal with Light Rail Transit Line 1 (LRT 1), LRT 1 operator Light Rail Manila Corp. (LRMC), for a three-year advertising program under the Station Partnership Program. The Station Partnership Program is spearheaded by PHAR, the international agency who serves as LRMC’s ancillary revenue partner. PHAR launched the Southeast Asia’s …
With over 20 stations, LRT-1 is one of the most used metro systems in the country. Teeming crowds queue almost every day to get to and from their destination. A recent study conducted by marketing agencies PHAR Philippines Inc (PHAR) and TNS (part of Kantar Media) puts a human face to these passengers. Their study …
Philippine Airlines, Inc. (PAL) sealed an agreement appointing PHAR—one of Southeast Asia’s leading providers of ancillary revenue services to transport and infrastructure industry—as a strategic partner to develop and bring to market its owned travel media assets. PHAR will manage advertising and marketing partnerships across multiple platforms, including in-flight entertainment, on-board activations, digital advertising on …
At the recently concluded Media Congress ICE Awards 2017 in Baguio, Starcom Mediavest Philippines won the Bronze for Coca-Cola’s Station Domination campaign. The campaign focuses on the LRT-1 Central Station, dominated by the beverage giant’s iconic bottle, and red and white color scheme. Launched in June 2017,Coca-Cola has dominated the landscape of the LRT-1 station, including …
Following their recently launched Station Domination program at Central Station, Coca-Cola has launched the globally awarded “Coke Studio” at Central Station. Top Filipino music talent including Reese Lansangan, Jensen and the Flips, BP Valenzuela, Autotelic, Gracenote, Ransom Collective, Franco, and Buddy Zabala feature in Coke Studio. PHAR and Coca-Cola worked together to transform Central Station …
Beverage giant Coca-Cola and LRT-1 operator Light Rail Manila Corporation (LRMC) recently sealed a new partnership that will provide an enhanced commuter experience for passengers in LRT-1’s Central station. This alliance made possible by PHAR Partnerships, LRMC’s exclusive ancillary revenue partner, is part of LRMC’s ongoing P65-billion Station Improvement Project which will refurbish all of …
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In an exclusive interview with adobo magazine, Marcus Wight and Prem Bhatia, CEO and Managing Director of Asia of PHAR of PHAR Partnerships, respectively, reveal PHAR’s plans for the Philippines. “We’re a media and marketing company. We set it up seven years ago. We’ve been operating out in South-East Asia for the last six years,” …
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Having been appointed in 2016 as the exclusive ancillary revenue partner of LRT-1 operator Light Rail Manila Corporation (LRMC), PHAR has just finished installing digital ad assets as part of the upgrades of the recently inaugurated new Doroteo Jose station. With their refreshed looks, LRT-1’s new ad assets have become more effective platforms to reach …
Continue reading “PHAR launches new digital marketing ecosystem on Manila’s Metro”
Following our successful launch of a similar program in Kuala Lumpur, PHAR has been appointed to create a naming rights and station partnership program in Manila, Philippines. We are offering brands the opportunity to sponsor the EDSA LRT-1 station, including the right to integrate their brand identity into the name of the station. Currently, the …
Continue reading “PHAR LAUNCHES EDSA NAMING RIGHTS AND STATION PARTNERSHIP PROGRAM”
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