PHAR is working with The Andrew Simpson Sailing Foundation to secure partners for Bart’s Bash, the monster sized attempt to set a new Guinness World Record for ‘The Largest Sailing Event in the World‘. So far nearly 600 sailing clubs in 40+ countries across five continents have signed up to the initiative. Click here to see …
Continue reading “PHAR appointed by the Andrew Simpson Sailing Foundation”
A new set of sponsorship planning and evaluation tools developed by PHAR’s Insight team has been making a real difference for a growing number of brands and rights holders. Recognised as one of the industry’s leading experts in sponsorship analysis and strategy, our Insight team has spent 9 months developing tools which are designed to …
Continue reading “PHAR Insight takes sponsorship evaluation and strategy planning to a new level”
In an effort to reduce deficits and promote public-private partnerships, Prasarana will be initiating a Station Naming Rights programme across certain stations in its network later this year. PHAR will work closely with Big Tree Outdoor, Kuala Lumpur’s dominant media concessionaire, to create bespoke marketing packages for Malaysia’s largest companies. Malaysia will be the first …
Continue reading “PHAR signs exclusive 5 year deal with Prasarana”
PHAR opened new offices in Kuala Lumpur, Malaysia, and in Jakarta, Indonesia. Image above: the PHAR team in the new Jakarta office Image below: the team in Kuala Lumpur
XL, one of Indonesia’s leading telecommunications service providers, have appointed PHAR to debut their first LED advertising campaign in the English Premier League, one of the most popular sports event in the whole of the AESAN region. Throughout the football season, PHAR has placed XL LED boards in ‘Big 6’ games featuring Manchester United, Manchester …
Continue reading “PHAR deliver first Premier League LED campaigns for XL and Yamaha Thailand”
PHAR NEWS