PHAR partnered with Indonesian BeIN Sports channel to run an advertiser pilot for the Indonesian market during the last month of the European football season, showcasing Ligue 1, Serie A, Bundesliga and Barclays Premier League to millions of football fans. Phar was able to secure sponsors including Ponds, Axe, Vaseline, CIMB Niaga and Air Asia. …
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PHAR Music has worked with Samsung UK for some years, most recently devising Samsung Smart Ticket. To demonstrate the concept we put together the Samsung Studio Galaxy Live series of gigs, the first ‘general sale’ e-ticketed music events in the world. These shows featured major UK live acts including Biffy Clyro, Bastille and Laura Mvula. …
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PHAR is working with The Andrew Simpson Sailing Foundation to secure partners for Bart’s Bash, the monster sized attempt to set a new Guinness World Record for ‘The Largest Sailing Event in the World‘. So far nearly 600 sailing clubs in 40+ countries across five continents have signed up to the initiative. Click here to see …
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A new set of sponsorship planning and evaluation tools developed by PHAR’s Insight team has been making a real difference for a growing number of brands and rights holders. Recognised as one of the industry’s leading experts in sponsorship analysis and strategy, our Insight team has spent 9 months developing tools which are designed to …
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In an effort to reduce deficits and promote public-private partnerships, Prasarana will be initiating a Station Naming Rights programme across certain stations in its network later this year. PHAR will work closely with Big Tree Outdoor, Kuala Lumpur’s dominant media concessionaire, to create bespoke marketing packages for Malaysia’s largest companies. Malaysia will be the first …
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International media and marketing agency PHAR Partnerships is pleased to announce Monika Orolinova as the newest member of their rapidly increasing global team. Monika joins having spent the previous 4 years at Havas Sports & Entertainment, managing a number of diverse and large scale client sponsorships including Asda’s Kwik Cricket activity, EDF Energy’s London 2012 …
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PHAR has appointed VGI Global Media, Thailand’s leading provider of out-of-home media solutions, as the exclusive ambient advertising agency for Thai AirAsia. VGI will sell advertising space in both the exterior and interior of all Thai AirAsia carriers including overhead lockers, meal-tray backs and plane wraps. Thai AirAsia, Thailand’s largest low-cost airline, flies to over …
PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international …
PHAR opened new offices in Kuala Lumpur, Malaysia, and in Jakarta, Indonesia. Image above: the PHAR team in the new Jakarta office Image below: the team in Kuala Lumpur
PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments. Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting Analyst at Deloitte and more recently at G4S where he was brought in shortly before the 2012 Olympics to re-design the company’s data analysis and …
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