PHAR has launched a station naming rights programme with Prasarana, the Malaysian Government-owned public transport provider in Kuala Lumpur. Following the successful launches of similar initiatives such as the New York Metro, Metro Madrid, Dubai Metro and Mumbai Metro, this is the first time a naming rights project will be implemented in South East Asia. …
Continue reading “PHAR launches first ever station naming rights programme in South East Asia”
On the 12th May 2014, PHAR signed an agreement with Pertamina to become their exclusive agency to manage all advertising sales and experiential marketing programmes at SPBU’s in Indonesia. Pertamina has a 99% share of the fuel sales market, and PHAR will manage 3,300 across Java and Bali. The photo below shows PHAR CEO Marcus …
Continue reading “PHAR appointed as exclusive sales agency to Pertamina”
In an effort to reduce deficits and promote public-private partnerships, Prasarana will be initiating a Station Naming Rights programme across certain stations in its network later this year. PHAR will work closely with Big Tree Outdoor, Kuala Lumpur’s dominant media concessionaire, to create bespoke marketing packages for Malaysia’s largest companies. Malaysia will be the first …
Continue reading “PHAR signs exclusive 5 year deal with Prasarana”
PHAR opened new offices in Kuala Lumpur, Malaysia, and in Jakarta, Indonesia. Image above: the PHAR team in the new Jakarta office Image below: the team in Kuala Lumpur
PHAR NEWS