Specs

PHAR FOCUS HOME  •  SOLUTIONS  •  CASE STUDIES  •  AD SPECIFICATIONS

To run advertising on AirAsia.com there are a number of different sizes required depending on the inventory booked. Three of these are standard iab sizes, and one (for the web check-in boarding pass) is a custom size. Please follow the below guide for designing your creative, and please adhere to the guidelines and rules below.

AirAsia.com

• Homepage – ( 570(w) x 180(h) ) and ( 360(w) x 180(h) )

• ROS – Leaderboard ( 728(w) x 90(h) )

• Online Itinerary – Custom ( 160(w) x 600(h) and 992(w) x 160(h) and 625(w) x 160(h) and 360(w) x 160(h) )

• Web Itinerary – Leaderboard ( 728(w) x 90(h) )

• Web Check-In Boarding Pass – Custom ( 650(w) x 110(h) )

Retargeting (off-site)

• Super Leaderboard ( 970(w) x 90(h) )

• Leaderboard ( 728(w) x 90(h) )

• Skyscraper ( 160(w) x 600(h) )

• Medium rectangle ( 300(w) x 250(h) )

• Half-Page ( 300(w) x 600(h) )

• Mobile Web 1 ( 320(w) x 50(h) )

• Mobile Web 2 ( 250(w) x 250(h) )

• Mobile Web 3 ( 300(w) x 50(h) )

Facebook (FBX)

• RHS ( 600 x 315(h) (rendered as 254×133) ), Title (25 characters max incl. spaces), Body Text (90 characters max incl. spaces)

• News Feed ( 600 x 315(h) ), Title (25 characters max incl. spaces), Message (500 characters max incl. spaces), Link Description (200 characters max incl. spaces)

1. Creative text limit: Creative images may not include more than 20% text

2. To test your creative to ensure the amount of text is acceptable, please upload it to this Facebook tool: https://www.facebook.com/ads/tools/text_overlay

Specifications

1. Maximum file size 40Kb

2. All art work (except Homepage Takeover Carousel) must include a 1px gray #CCCCCC non-curved border

3. No URL on the artwork

4. Animation is allowed; 15 seconds non-looping

5. Accepted formats are JPEG/GIF and 3rd party tracking script tag (we accept HTML5 creatives only via 3rd party tags)