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One of the technology sector’s most innovative companies, Ricoh has invested in a number of high-profile sports sponsorships over the past decade.
PHAR devised a rugby sponsorship strategy to enable Ricoh to showcase its products to a business audience, and to engage existing and potential customers. This strategy involved becoming the Official Document Services Provider of Premiership Rugby – including sponsorship of the Third Match Official decisions, featuring big-screen replays to assist Try/NoTry decisions – and an activation programme which includes Maro Itoje as Brand Ambassador, a video series called ‘Ricoh Rugby Change Series’ with over 200,000 YouTube views, and use of Ricoh’s Interactive Whiteboards by BT Sport’s Rugby Tonight’s presenters for their match analysis.
PHAR NEWS 