PHAR Client ACC Liverpool secures Radio City as its Official Radio Partner

PHAR Client Echo Arena Liverpool has confirmed Radio City as its official radio partner. The live entertainment venue has confirmed a one year deal with Merseyside’s number one commercial radio brand, which is also home to Radio City 2, Radio City 3 and Radio City Talk. As part of the deal, Radio City will work …

British Triathlon’s Jodie Stimpson wins Triathlon World Cup event in Australia

Britain’s Jodie Stimpson claimed her second victory in two weekends after winning over the shorter sprint distance at the Triathlon World Cup in Australia. After a strong 750m sea swim in Mooloolaba, Stimpson joined the lead group of 10 women on the bike. She then made a move early in the 5km run to set …

U MOBILE SCORES A BRACE WITH CO-SPONSORSHIP AGREEMENT FOR SUPERBEST POWER PIALA FA AND LIGA PREMIER MALAYSIA

PHAR are excited to announce we have brokered a partnership on behalf of Football Malaysia LLP for our client U Mobile to become the Official Co-Sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for the next three seasons U Mobile will become the Official Telecommunications Partner across both competitions. The partnership will …

ACC LIVERPOOL VOTED BEST UK CONFERENCE CENTRE FOR FOURTH TIME

PHAR’s client ACC Liverpool won Best UK Conference Centre at an industry awards for the fourth consecutive year. The venue was named Best UK Conference Centre at the M& IT Industry Awards, hosted by magazine Meetings and Incentive Travel.  Liverpool Convention Bureau was awarded bronze in the Best UK Convention Bureau category. The ceremony celebrates …

RICOH LAUNCHES WEST HAM UNITED FOOTGOLF TOURNAMENT

PHAR’s Activation and Consultancy team have been busy filming content at West Ham United’s training ground for our client Ricoh’s FootGolf tournament between the West Ham players. The first video featuring Mark Noble, Michail Antonio and Reece Oxford has just gone live across West Ham’s social media channels. Check it out below!

Poetry in Moments for Sony

Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 The latest campaign featuring the deal we put together between GB Olympians Alistair and Jonny Brownlee for Sony Xperia Mobile expresses their fitness journey through inspiring imagery and words. Released on 14/01/2016 through Facebook, the campaign has reached an impressive 3,084,486 people with views going over …

Light Rail Manila Corporation appoints PHAR as non-fare revenue partner

Light Rail Manila Corporation (LRMC) has appointed PHAR, as its exclusive ancillary revenue partner from 2016 until 2026. PHAR will assume responsibility of commercializing all non-fare box revenue across the entire LRT Line 1 in Manila, which includes all forms of advertising, major brand partnerships, wifi, fibre optics, retail led solutions, naming rights, data and applications, automated teller machines and other category partnerships.[read more]

Manchester Velodrome and Aquatics Appointment

Phar has been appointed by Manchester City Council to review the opportunity for creating sponsorships at the National Cycling Centre and the Manchester Aquatics Centre. These assets, both legacy venues from the 2002 Commonwealth Games, are high-profile features of the city’s physical landscape and sporting infrastructure, and could provide brands with a stand-out opportunity to …

AirAsia named world’s and Asia’s best low-cost airline by Skytrax

Congratulations to AirAsia for grabbing the spotlight at the Skytrax World Airline Awards again this year, having won Asia’s and world’s Best Low-Cost Airline category. Tony Fernandes said: “I’m proud to say that our staff banded together for our guests and we have emerged stronger than ever. To be named the ‘World’s Best’ for the seventh consecutive year is an incredible honour, and I dedicate it to the 17,000 AirAsia Allstars who are the force behind it all,” he said at the Paris Air Show in Le Bourget on Tuesday.

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