Audit Bureau of Circulations, Malaysia (ABCM) has revealed that AirAsia’s inflight magazine Travel 3Sixty has seen an increase of 12% in distribution for the period of January to December 2015. Back in 2014, Travel 3Sixty was the only inflight publication in Malaysia and the region to be audited by ABCM and it continues to maintain …
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PHAR and AirAsia launch ASEAN’s largest publisher-side trading desk
PHAR has launched South East Asia’s largest publisher-side trading desk in collaboration with AirAsia. The digital performance platform, called ‘PHAR Focus’, has been developed to serve the objectives of traveller related digital campaigns. It enables advertisers to reach travellers across ASEAN with relevant and timely messaging providing both better results for advertisers, and more engaging …
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AirAsia named World’s Best Low-Cost Airline for the eighth year running
PHAR client AirAsia has been named the World’s Best Low-Cost Airline and Asia’s Best Low-Cost Airline for the eighth year running. It lifted the awards once again at the 2016 Skytrax World Airline Awards, dubbed the ‘Oscars of the Aviation Industry’, at the Farnborough International Airshow in the United Kingdom. The Skytrax Awards are the …
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PHAR brokers deal for Tune Protect to sponsor Malaysian Football referees
PHAR have brokered a deal for Tune Protect to become the Official Insurance partner of Football Malaysia, which will also see them sponsor the referees. Tune Protect’s brand logos will feature on referee kits’ arm sleeves for all competitions, including the Super League, 100PLUS Premier League, the TM Malaysia Cup and the Superbest Power FA …
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WATERAID APPOINTS PHAR TO IDENTIFY MARKETING VALUE OF NON-PROFIT PARTNERSHIPS FOR BRANDS
International development charity WaterAid has appointed sponsorship specialists PHAR to undertake an analysis of the marketing value that non-profit partnerships can deliver for brands. PHAR’s work involves a comprehensive review of partnership value from a number of angles – including consumer research into the values associated with WaterAid and other international and national non-profit organisations, …
PHAR Client British Triathlon Goes The Distance With Müller Rice
We’re delighted to welcome Müller Rice as an Official Partner of British Triathlon in the lead up to the Rio 2016 Olympic and Paralympic Games, and beyond. Müller will also become an Official Supplier of the inaugral Colombia Threadneedle World Triathlon Leeds event, which is aiming to achieve a 100,000 spectator footfall across the city …
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MAG APPOINTS PHAR AS ITS FIRST-EVER SPONSORSHIP AGENCY
Manchester Airports Group (MAG) has appointed PHAR as its first-ever specialist sponsorship agency. For an initial five-year term, PHAR will develop a range of brand partnership opportunities across MAG’s four airports – Manchester, London Stansted, East Midlands and Bournemouth. Through these partnerships brands will for the first time be able both to access a wide …
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PHAR DISCUSS ‘BUILDING A WORLD CLASS BRAND’ AT BUSINESS MANAGEMENT CONFERENCE
Andrew Fraser, Head of Partnership, Asia was invited to be on a 4 man specialist panel at Sim University, Business Management Conference, on Friday 22nd April. The conference was headlined by Peter Draper, Commercial and Marketing Director at Valencia FC and formerly Manchester United’s first Group Marketing Director, who gave a talk on “Building a …
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Ricoh shortlisted for the Sponsor Partnership of the Year Award
A big well done to PHAR client Ricoh, who have been shortlisted for the Sponsor Partnership of the Year award by Women’s Sport Trust at the #BeAGameChanger Awards 2016. Ricoh has been recognised for their ongoing support of International Women’s sporting events such as Ricoh Women’s British Open and their continued commitment to Individual Sports …
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STARS TURN OUT FOR RICOH PREMIERSHIP RUGBY GOLF DAY
Stoke Park hosted the second annual Ricoh Premiership Rugby Golf Day last Thursday. Some of Ricoh’s key clients played alongside the likes of Jeremy Guscott, Andy Goode and Matt Banaham in the four-ball competition. Ricoh Ambassador and British Women’s Number One Charley Hull, fresh from her runner-up performance at the year’s first major, was also …
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