At the recently concluded Media Congress ICE Awards 2017 in Baguio, Starcom Mediavest Philippines won the Bronze for Coca-Cola’s Station Domination campaign. The campaign focuses on the LRT-1 Central Station, dominated by the beverage giant’s iconic bottle, and red and white color scheme. Launched in June 2017,Coca-Cola has dominated the landscape of the LRT-1 station, including …
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PHAR SECURES LANDMARK PARTNERSHIP BETWEEN ACCENTURE AND BRITISH TRIATHLON
Accenture has signed a four-year sponsorship agreement to become a lead partner of British Triathlon, in a deal brokered by PHAR. The unique partnership will see the leading global professional services company work hand-in-hand with the sport’s world-class athletes and coaches. The two organisations will also promote inclusion and diversity through the expansion of a …
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Coke Studio Launches on LRT in Manila
Following their recently launched Station Domination program at Central Station, Coca-Cola has launched the globally awarded “Coke Studio” at Central Station. Top Filipino music talent including Reese Lansangan, Jensen and the Flips, BP Valenzuela, Autotelic, Gracenote, Ransom Collective, Franco, and Buddy Zabala feature in Coke Studio. PHAR and Coca-Cola worked together to transform Central Station …
PERTAMINA ‘MUDIK’
In keeping with Indonesian traditions, Phar Partnerships celebrated Lebaran (which is the famous two day holiday in the Indonesian calendar) by creating some traditionally themed partnerships across the Pertamina petrol stations, named “Pertamina Mudik”. Mudik is one of the largest temporary human migrations globally is the prevailing custom of the Lebaran where workers, particularly unskilled …
Rapid KL Launches CGC – Glenmarie Station Naming
CGC-Glenmarie has been announced as the 4th station to be named, launched as part of the wider Station Naming Rights Programme in Kuala Lumpur. As part of the 5 year deal, CGC will be able to demonstrate their new corporate branding which is present throughout the brand new CGC Glenmarie station, as well as engage …
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LRMC Partners With Coca-Cola at LRT-1 Central Station
Beverage giant Coca-Cola and LRT-1 operator Light Rail Manila Corporation (LRMC) recently sealed a new partnership that will provide an enhanced commuter experience for passengers in LRT-1’s Central station. This alliance made possible by PHAR Partnerships, LRMC’s exclusive ancillary revenue partner, is part of LRMC’s ongoing P65-billion Station Improvement Project which will refurbish all of …
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AirAsia named world’s best low-cost airline for 9th consecutive time
AirAsia has been named the World’s Best Low-Cost Airline for the ninth time in a row at the 2017 Skytrax World Airline Awards. The awards, known as the “Oscars of the aviation industry”, was presented to Asia’s largest low-cost carrier at a ceremony held at Musée de l’Air et de l’Espace, Le Bourget Airport in …
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Mixed Relay Triathlon added to Tokyo 2020 Programme
Triathlon Mixed Relays have been officially included on the programme for the Tokyo 2020 Olympic Games. In August 2020, the Odaiba Marine Park in Tokyo will host the third triathlon event during the next Olympics, giving triathletes the possibility to earn another Olympic medal. The Mixed Relays will represent a catalyst on the promotion of …
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SWANSEA UNIVERSITY HIRES PHAR AS BRAND PARTNERSHIPS ADVISER
Swansea University has appointed PHAR to review its programme of strategic partnerships with business and develop a marketing framework to maximise the programme’s success going forwards. Winner of the Times and Sunday Times Welsh University of the Year, and placed in the Top 350 of the Times Higher Education World University Rankings, Swansea University has …
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VITA COCO APPOINTS PHAR TO MEDIA PLANNING AND BUYING TASK
Following a competitive pitch, PHAR has won the task to plan and buy Vita Coco’s media activity, with immediate effect. The Vita Coco brand is a global leader in coconut-based foods and beverages. Vita Coco Coconut Water is the best-selling brand in the UK, 45%* bigger than its nearest UK rival and is sold in …
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