To support the continued growth of the Heineken Champions Cup, PHAR has worked with tournament organiser EPCR to devise a media plan promoting the tournament’s key aims. Digital OOH screens have been used to promote games on broadcast in a “drive to live” on the eve of key fixtures. Pictured are screens in the business …
Continue reading “PHAR plans EPCR media across France, UK and Ireland throughout Group Stage”
Singapore, Shiseido is to create a “multisensorial” art installation at Singapore’s Jewel Changi Airport. The cosmetics company announced a partnership with the airport and art collective teamLab this morning at the TFWA World Exhibition in Cannes, at a special workshop about the fast-growing Japanese Beauty category. The event was organised by Shiseido Travel Retail and …
Continue reading “Shiseido reveals plans for dazzling art installation at Jewel Changi Airport”
PHAR have been appointed by Rangers FC – winners of more league titles than any other football club in the world – to undertake an evaluation of their sponsorship programme. With 32Red as Rangers’ shirt sponsor, and Hummel as their kit supplier, along with a number of secondary partners, PHAR will complete an audit of …
Continue reading “PHAR working with Rangers FC on partnership evaluation”
Marcus Wight, founder and CEO of PHAR Partnerships, has been named as one of the LDC Top 50 Most Ambitious Business Leaders. The announcement of the winner of the UK’s Most Ambitious Business Leader, which is supported by The Telegraph, will be announced on Tuesday 9th October at a gala event in Central London. Marcus’s …
In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017. Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut …
Continue reading “Accenture Mixed Team Challenge – Canary Wharf”
With the launch of new advertising sites and formats at Gateway @ KLIA 2, OPPO Malaysia has taken this fantastic opportunity to leverage on the “Departure Gate Sponsorship” for the roll out of the all new OPPO F9 as of 15th August 2018, promoting themselves to an estimated 33 million passengers per annum. PHAR Partnerships, …
Continue reading “OPPO use the revamped KLIA 2 Gateway to launch the F9”
As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations. “Cherry Mobile, at its core, is all about service and helping Filipino in their daily lives. We wanted to continuously value …
Continue reading “Cherry Mobile Charging Stations Now At Select LRT-1 Stations”
With the opening ceremony of the 18th Asian Games happening in Jakarta, global watch brand, Tissot (part of the Swatch Group), have recently launched their unique advertising campaign within the brand new Terminal 3 ‘Ultimate’, Jakarta. Tissot, who is now the Official Timekeeper of the 18th Asian Games, has fulfilled this title for many of …
Continue reading “TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA”
Free public Wi-Fi on Manchester’s Metrolink and Metroshuttle service will be sponsored for the first time in a deal brokered by transport sponsorship specialist PHAR. Users of the service will see Vodafone’s branding every time they log in, with Vodafone branding also incorporated into extensive on-board signage. Vodafone will also benefit from access to advertising …
Continue reading “PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP”
PHAR has been recently appointed to find a naming rights sponsor for the new terminal at Manchester Airport. This is proving to be an exciting development as this would be the first in the world of international airport terminals. It has already been attracting interest from a number of blue-chip brands which only proves that …
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