PHAR Partnerships has successfully negotiated Malaysia Convention & Exhibition Bureau’s (MyCEB) sponsorship of the Kids Golf World Championship, Malaysia 2012 – the world’s biggest and most prestigious junior golf tournament. For the first time in Asia, US Kids Golf will stage a World Championship between 3-6 December 2012. 480 players aged between 5 and 18 …
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PHAR has been representing Eden Project, the iconic visitor destination and educational charity, since the start of 2011, sourcing partners across a number of its events and initiatives including The Big Lunch. The Big Lunch is a simple idea – to get as many of the 61 million people in the UK to sit down …
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The deal will see FIAT gain significant presence on the TfL homepage which generates around 45m page impressions per year and is one of the largest travel websites in the UK. In a step change for TfL, new inventory has been created on its Congestion Charge for FIAT to promote its FIAT 500 which is …
Formula One star Lewis Hamilton has teamed up with Transport for London (TfL) and drinks business Diageo to announce a three-year sponsorship deal for free travel on New Year’s Eve. In the run up to the big day, Diageo’s Responsible Drinking campaign will feature across the TfL network, including on Tubes, buses and at Underground …
British horseracing’s newly created premier flat racing series announced a two-year title sponsorship Wednesday with Qipco Holding WLL, the Qatar-based private investment company, in a move that organizers say spotlights the commercial viability of racing’s new initiative. The deal makes Qipco Holding title sponsor of the British Champions Series, which encompasses 35 leading flats races …
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