PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international …
Category Archives: Partnerships
PHAR adds Reebok to growing list of David Lloyd Leisure central partners
PHAR Partnerships has been working exclusively with David Lloyd Leisure, Europe’s premier health, sport and leisure group, since 2011 to develop a central commercial partnership programme and to secure relevant brands to work with the group. The latest brand to become an official partner is sportswear giant Reebok who are the ‘Official Sportswear Partner’ of …
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Chester Zoo appoints PHAR to secure a headline sponsor for its new £30m development “Islands”
Chester Zoo, the most visited paid-for tourist attraction outside of London with over 1.4 million visitors per year, has appointed specialist agency Phar Partnerships to secure a headline sponsor for its new £30m development. “Islands” is one of the biggest and most ambitious projects in UK zoo history and will take its visitors on an …
ACC Liverpool appoints Phar Partnerships to secure a title sponsor for its new £40m Exhibition Centre
ACC Liverpool, home to Echo Arena and BT Convention Centre, has appointed specialist agency Phar Partnerships to secure a title sponsor for the new £40m Exhibition Centre Liverpool which opens in summer 2015. The exhibition centre will be the latest addition to ACC Liverpool’s iconic site and will provide an 8,100 sqm free flowing exhibition …
Crabbie’s becomes new title sponsor of the Grand National
The company, part of Halewood International, has signed a three-year deal to sponsor the race from 2014 to 2016. The late John Halewood, whose wife Judy runs the business, owned Amberleigh House, the 2004 Grand National winner, who was trained by Aintree legend Ginger McCain. The news was described as “fantastic, a very good deal,” …
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PHAR Partnerships Secures Phones 4u in Five Year Sponsorship Deal to Re-name Manchester Arena
PHAR Partnerships, working exclusively on behalf of SMG Europe, has secured a 5 year multi-million pound sponsorship deal with the mobile phone retailer Phones 4u which, from today, sees the group’s flagship venue re-named Phones 4u Arena – Manchester. As part of the partnership the SMG Europe managed and operated venue – which attracts 1.5 …
PHAR appointed to secure new title sponsor of the Grand National
The Grand National, the world’s most famous horse race, is looking for a new title sponsor from 2014 onwards. Aintree Racecourse and The Jockey Club have appointed sponsorship specialists PHAR Partnerships to lead the search for the new sponsor. PHAR will act as the exclusive agency on the project and seek to secure a brand …
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Manchester Arena appoints PHAR to secure naming rights deal
Manchester Arena, the largest indoor arena in Europe, has appointed PHAR Partnerships, the specialist sponsorship agency, with the aim of securing a new long-term Naming Rights Partner for the venue. PHAR will act as exclusive agency on the project, and seek to develop the Manchester Arena’s relationships with leading national and international corporate brands. It …
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PHAR completes 3 ground-breaking partnerships with David Lloyd Leisure
Over the last 18 months PHAR has been working with David Lloyd Leisure to create a brand partnership programme. Jaguar, Yakult and Zoggs are all now working with Europe’s premier sports, health and leisure group with over 80 UK clubs and a further 10 in Ireland, Holland, Spain and Belgium. • Jaguar has signed up …
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PHAR Partnerships and The Eden Project
On Sunday June 3rd Eden will be hosting the Big Jubilee Lunch, the annual event in its fourth year, which encourages people to come together to change their neighbourhoods for good. PHAR Partnerships have been working with Eden for over a year to find a group of partners to support this event and inspire people …
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