PHAR has been appointed by Pure Gym – the UK’s largest and fastest-growing gym group – to develop and deliver the opportunity for national commercial partners across the group. Pure Gym, opened in 2009, is now the UK’s largest gym group expecting to surpass 500,000 members and 100 clubs in the next 12 months. In …
Category Archives: Insight
PHAR Insight takes sponsorship evaluation and strategy planning to a new level
A new set of sponsorship planning and evaluation tools developed by PHAR’s Insight team has been making a real difference for a growing number of brands and rights holders. Recognised as one of the industry’s leading experts in sponsorship analysis and strategy, our Insight team has spent 9 months developing tools which are designed to …
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PHAR Partnerships expands Insight division
PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments. Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting Analyst at Deloitte and more recently at G4S where he was brought in shortly before the 2012 Olympics to re-design the company’s data analysis and …
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PHAR Appointed By Malaysia Stadium Corporation
PHAR Partnerships have been appointed by the Malaysia Stadium Corporation (Malaysia Stadium Corporation) to research and evaluate commercial opportunities at the National Stadium and Putra Indoor Stadium including the potential naming rights. The Malaysia Stadium Corporation manages the largest collection of sports and entertainment arenas in South East Asia including the National Stadium, Putra Indoor …
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PHAR hires Alastair MacDonald to set up new research & strategy division
PHAR Partnerships signalled an important move into new areas of business with today’s announcement that it has recruited Alastair Macdonald to build a new division offering research, evaluation and strategy consultancy services. The new division will offer high-quality research and analysis into sponsorship value and effect, and expert advice on how sponsorship programmes may be …
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