PHAR has been appointed by Ricoh to activate the company’s five-year partnership with Premiership Rugby. The deal brokered by PHAR in 2014 saw Ricoh become the Official Document Services Partner to Premiership Rugby, with the partnership providing a great opportunity for Ricoh to educate rugby fans on the company’s technical ability and IT expertise. Some of the partnership assets are already in place this season, including in-stadia branding via LED perimeter boards and the Ricoh Premiership Rugby Golf Day that took place on April 15th at Stoke Park with the likes of Matt Banahan, Mark Durden Smith and Shaun Perry in attendance.
Category Archives: Activation and Consultancy
PHAR play their part in making the Glasgow 2014 athlete programme a success for Ford
PHAR have been working with Ford, the Official Automotive Partner of the Glasgow 2014 Commonwealth Games, to deliver #PlayYourPart – campaign, the aim of which has been to raise the profile of the Home Nations teams, and encourage supporters to get behind their ‘local’ athletes, whilst promoting participation, interaction and support through Social Media during …
Success on and off the pitch for GAIN Capital and MCFC
As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were …
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PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia
PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international …
PHAR deliver first Premier League LED campaigns for XL and Yamaha Thailand
XL, one of Indonesia’s leading telecommunications service providers, have appointed PHAR to debut their first LED advertising campaign in the English Premier League, one of the most popular sports event in the whole of the AESAN region. Throughout the football season, PHAR has placed XL LED boards in ‘Big 6’ games featuring Manchester United, Manchester …
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PHAR appointed by STIHL to activate British Superbike sponsorship
Following STIHL’s announcement last week that it has renewed for a seventh season as a sponsor of the MCE British Superbike Championship, PHAR is delighted to announce its appointment as the company’s activation and consultancy agency for the 2014 season. PHAR will work closely with STIHL to advise on all areas of the sponsorship, as …
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PHAR set to Gain from Man City partnership
Following GAIN Capital’s announcement last week that it has signed a new sponsorship deal to become Manchester City’s Official Online Trading Partner, PHAR Partnerships has revealed its appointment as the company’s activation and consultancy agency for the agreement. PHAR has worked with representatives from GAIN Capital over the previous few months to help finalise the …
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