Audit Bureau of Circulations, Malaysia (ABCM) has revealed that AirAsia’s inflight magazine Travel 3Sixty has seen an increase of 12% in distribution for the period of January to December 2015.

Back in 2014, Travel 3Sixty was the only inflight publication in Malaysia and the region to be audited by ABCM and it continues to maintain this status for 2015.

Datuk Kamarudin Meranun, publisher of travel 3Sixty said, “Our inflight publication is one of a kind, reaching out to millions of travellers every month and providing advertisers with high value and even higher visibility. We are proud to be the only inflight publication in this region to be audited by ABC and this is our commitment towards transparency. As we grow the number of guests we fly each year, we look forward to offering advertisers better value through our inflight magazine as well.”

The authentication by ABCM for travel 3Sixty provides current and future advertisers in the magazine a greater accountability of its advertising investments.

Travel 3Sixty provides all travellers with the best and latest in travel, arts and culture, lifestyle, sports and photography with fresh perspectives on the destinations and countries that the AirAsia group connects to.

PHAR has launched South East Asia’s largest publisher-side trading desk in collaboration with AirAsia.

The digital performance platform, called ‘PHAR Focus’, has been developed to serve the objectives of traveller related digital campaigns. It enables advertisers to reach travellers across ASEAN with relevant and timely messaging providing both better results for advertisers, and more engaging and useful content for the consumer.

 The audience data captured runs into the billions of data events every month, and relates to travel behaviour, purchase intent, demographic and lifestyle indicators.

 The data segments enable targeted ads on AirAsia.com and across 3rd party sites and exchanges. Ads can be served across Asia, with a focus on ASEAN due to the high volume of passengers in the region.

 Key to the decision to launch an in-house publisher trading desk was the control and safety it brings to site and app behaviour data. It also extends the scale of inventory available to small but valuable segments of travellers. All audience data collected is not personally identifiable.

 The new trading desk is operated by PHAR’s team of traders and digital operations staff, who are specialised in travel related programmatic campaign optimisation. Working with major advertisers in the region, the platform has already delivered market leading results since its soft launch in April 2016.

 Marcus Treacy, Head of Digital at PHAR said, “We are very excited to roll out the AirAsia travel intent data across our client portfolio in Asia. Unlocking the value of the data through managed campaigns by our expert traders will transform campaign performance and reduce wastage significantly.

 Prem Bhatia, Managing Director Asia at PHAR added, “As programmatic advertising becomes a top focus for advertisers throughout the region, the importance of quality data at scale is becoming more and more apparent. We are excited to be able to bring an unrivalled data offering that is already delivering market leading performance for our key clients across the tourism, banking and telco sectors in particular.”

 Siegtraund Teh, AirAsia Group Chief Commercial Officer said, “We are excited to partner with PHAR to not only create more opportunities to work with our advertising partners, but also to bring more relevant, personalised and interesting messaging to our guests. This collaboration with PHAR will enable us to capitalise on the information we have to better understand our guests and enhance engagement.”

PHAR client AirAsia has been named the World’s Best Low-Cost Airline and Asia’s Best Low-Cost Airline for the eighth year running.

It lifted the awards once again at the 2016 Skytrax World Airline Awards, dubbed the ‘Oscars of the Aviation Industry’, at the Farnborough International Airshow in the United Kingdom.

The Skytrax Awards are the global benchmark of airline excellence with over 19 million customers from 104 nationalities surveyed worldwide, measuring standards across 41 key performance indicators of an airline’s frontline products and services.

AirAsia also announced at Farnborough that is has agreed to buy 100 A321neos from Airbus in order to meet rising demand.

 

PHAR have brokered a deal for Tune Protect to become the Official Insurance partner of Football Malaysia, which will also see them sponsor the referees.

Tune Protect’s brand logos will feature on referee kits’ arm sleeves for all competitions, including the Super League, 100PLUS Premier League, the TM Malaysia Cup and the Superbest Power FA Cup.

The deal also includes opportunities for comprehensive marketing, sales promotion, engagement activities, in-stadium branding, corporate hospitality as well as, the use of club and player image rights for promotion purposes around the two premier competitions.

“Having top-tier referees carrying its brand values of professionalism and integrity into every football match in the Malaysian league was a key aspect of our involvement with Football Malaysia,” Razman Hafidz bin Abu Zarim, chairman of Tune Protect Group Berhad said.

Football Malaysia, chief executive officer, Kevin Ramalingam said the partnership “is a major signal of the strong marketing value of the leagues and cup competitions, and a great example of more corporates and sponsors recognising how such partnerships benefit their brands while helping to drive Malaysian Football forward.”

 

 

 

International development charity WaterAid has appointed sponsorship specialists PHAR to undertake an analysis of the marketing value that non-profit partnerships can deliver for brands.

PHAR’s work involves a comprehensive review of partnership value from a number of angles – including consumer research into the values associated with WaterAid and other international and national non-profit organisations, analysis of the impact of non-profit partnership on brand image and the evaluation of the marketing benefits that are provided to partners.

With the results of this study, WaterAid aims to provide brands with objective evidence of the value of partnerships to their business, as an impactful marketing activity.

Penny Canepa-Anson, Senior Business Development Manager at WaterAid, commented: “There has always been a compelling value proposition for the difference that corporate support for WaterAid’s work can make. However we know that brands’ budgets are under ever-growing pressure and it is increasingly important that we can demonstrate the value of partnership as a valid marketing investment.  PHAR’s extensive experience as sponsorship evaluation specialists is already making a real difference in providing us with powerful and objective evidence of the marketing value created by a partnership with WaterAid.”

Alastair Macdonald, Director of PHAR, added: “Globally over one in ten people are without access to safe water, and one in three people do not have access to a safe, private toilet.  WaterAid’s ambitious vision is of a world where everyone everywhere has access to safe water and sanitation by 2030. Our research is showing that consumers believe brands have a crucial role to play in supporting this cause through partnership. It also reveals the marketing benefits that such partnerships can deliver for the brand.  This evidence supports a change of mindset regarding brand partnerships with non-profits – from a philanthropic activity to being recognised as an effective marketing investment.”

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We’re delighted to welcome Müller Rice as an Official Partner of British Triathlon in the lead up to the Rio 2016 Olympic and Paralympic Games, and beyond.

Müller will also become an Official Supplier of the inaugral Colombia Threadneedle World Triathlon Leeds event, which is aiming to achieve a 100,000 spectator footfall across the city over 11-12 June.

Müller Rice is also launching a high profile triathlon-inspired multi-channel advertising campaign, featuring European Games gold medallist and Olympic hopeful, Gordon Benson and Müller Rice’s brand ambassador, rapper, entrepreneur and bear, Tasty B. The campaign will run from June until October across all TV stations as well as national newspapers, lifestyle and sports titles such as The Sun, Top Gear, Shortlist, GQ and Men’s Health among others..

The partnership will see the British Triathlon brand included on the Olympic-themed Müller Rice packs throughout the summer of sport. In addition, the National Governing Body’s (NGB) Loughborough headquarters will host Müller Rice for a number of company Corporate Days throughout 2016.

British Triathlon Chief Executive, Jack Buckner, said: “We are delighted to partner with Müller Rice as we enter a crucial time within triathlon, with the Olympic Games on the horizon and paratriathlon looking to make its debut as a Paralympic sport. The market-leading brand will be adding to an already strong sponsor family that the sport enjoys, and will provide great support for us in engaging triathlon with the nation and, help us to extend the reach of our rapidly growing and accessible sport.”.

Michael Inpong, Chief Marketing Officer at Müller, said: “Partnering with British Triathlon and Gordon Benson communicates to consumers our drive to go the distance in our passion to succeed, something high profile athletes know all about. Müller Rice is tasty and full of dairy goodness as it is a source of calcium while being low in fat. It’s the perfect on the go snack when you’re hungry, whether that’s training for a Triathlon or beating the rush hour commute.”

Manchester Airports Group (MAG) has appointed PHAR as its first-ever specialist sponsorship agency.

For an initial five-year term, PHAR will develop a range of brand partnership opportunities across MAG’s four airports – Manchester, London Stansted, East Midlands and Bournemouth.  Through these partnerships brands will for the first time be able both to access a wide variety of premium branding locations and marketing assets and also to promote a strategic association with MAG and its airports. 

This new approach will enable brands to engage more deeply with passengers through longer-term, strategic marketing partnerships with MAG, including opportunities to integrate products and services into the airport experience and create valued rewards for passengers, staff and business partners.

The nature of these partnerships will represent an innovative new approach for how brands can engage with passengers at airports, encompassing all points of the airport experience, from car parking, check in, to the departure lounges and arrival halls across its airports. Particular emphasis will be on securing partnerships where there is clear relevance to the brand’s presence, and ultimately where the brand’s product can be at the core of the experience, which will enhance passengers’ time at MAG’s airports.

Mark Schofield, Head of Advertising at MAG, commented: “PHAR really impressed us with their understanding of how the potential from brand partnerships can be achieved, in both creating new revenues but also helping to enhance the passenger experience. As we have now passed the landmark of serving 50 million passengers per year through our airports, we look forward to working with them, and creating a world-leading programme of strategic brand marketing partnerships.”

Marcus Wight, Chief Executive of PHAR, added: “PHAR is delighted to be working with MAG to do something new and innovative in the airport sector.  As with the best sponsorships, brands will benefit not only from engaging with 50m passengers, but also through the association that they can communicate to a wider audience, beyond the airport environment.  MAG’s airports provide a fantastic platform for creating effective partnerships of this type, at a time when they are investing £1 billion in Manchester Airport’s infrastructure and when London Stansted is experiencing record passenger numbers”.

Andrew Fraser, Head of Partnership, Asia was invited to be on a 4 man specialist panel at Sim University, Business Management Conference, on Friday 22nd April.

The conference was headlined by Peter Draper, Commercial and Marketing Director at Valencia FC and formerly Manchester United’s first Group Marketing Director, who gave a talk on “Building a World Class Brand”. With over 200 working professionals in the audience, Andrew and the other panel members were quizzed on various sports sponsorship and digital matters, during the interactive session.

A big well done to PHAR client Ricoh, who have been shortlisted for the Sponsor Partnership of the Year award by Women’s Sport Trust at the #BeAGameChanger Awards 2016. 

Ricoh has been recognised for their ongoing support of International Women’s sporting events such as Ricoh Women’s British Open and their continued commitment to Individual Sports Women including Ricoh’s imagine change ambassadors Charley Hull and Johanna Konta. 

The result will be decided on a public vote which is open from 18th April until 1st May. 

Winners will be announced on the 12th of May 

Voting can be done through the link below :

http://tammyparlour31119268.polldaddy.com/s/beagamechanger-awards-2016?dm_i=2XCW,7MM3,2EODZ9,ODHJ,1

 

Stoke Park hosted the second annual Ricoh Premiership Rugby Golf Day last Thursday. Some of Ricoh’s key clients played alongside the likes of Jeremy Guscott, Andy Goode and Matt Banaham in the four-ball competition.

Ricoh Ambassador and British Women’s Number One Charley Hull, fresh from her runner-up performance at the year’s first major, was also on hand to pass on some handy tips to the players.