PHAR Partnerships are proud to announce the Tourism Malaysia Airbus A340 has launched!
In a innovative partnership, Tourism Malaysia have teamed up with AirAsia X to create a flying advert, promoting Malaysia top tourist attractions, targeting Chinese, Japanese, and Korean routes, markets of particular interest to Tourism Malaysia.
Formula One star Lewis Hamilton has teamed up with Transport for London (TfL) and drinks business Diageo to announce a three-year sponsorship deal for free travel on New Year’s Eve.
In the run up to the big day, Diageo’s Responsible Drinking campaign will feature across the TfL network, including on Tubes, buses and at Underground stations.
Hamilton said: ‘We all want to have a good time this party season, but a good time will be a better one if you can remember it and get home safely.’
Londoners will benefit from free travel on Tubes, buses, trams and a number of trains from 23:45 on New Year’s Eve until 4:30 the next day.
Tube, Docklands Light Railway and tram services will run all night, with night buses and 24-hour bus routes running as normal.
PHAR Partnerships is pleased to announce the appointment of Rory Renwick as Head of Sponsorship, Asia. Rory will be responsible for developing and managing new opportunities for PHAR Partnerships in Asia. These will include working with rights holders across sport, entertainment, venues and visitor destinations.
Rory has over 15 years of sports marketing experience and was previously Head of New Business at Parallel Media Group, where he worked in sailing, football, Formula 1, rugby and the arts and extensively across most of Asia. His client list includes Chivas, Ballantines, Omega, Prudential, Standard Chartered, Saatchi Gallery, Ladies European Tour and Celtic FC.
Rory said, “I am delighted to be joining PHAR Partnerships and leading their sponsorship sales in Asia at this exciting time in PHAR Partnerships’ development. The company already has some fantastic properties and I look forward to selling these and developing further opportunities for PHAR in Asia.”
Marcus Wight, CEO, said “It has been a very exciting first year for PHAR and the appointment of Rory is another indication of our commitment to growing the business in Asia. By the end of the year we will have set up offices in Thailand and Indonesia – to go along with Singapore and Malaysia – and in the next few weeks we will be announcing a number of exciting new properties that we will be representing in addition to Air Asia. Rory will be a key player in developing our sponsorship business in the region”
AirAsia, the World’s Best Low-Cost airline today appointed PHAR Partnerships as their exclusive media and sponsorship sales agency.
As part of a multi-year deal, PHAR Partnerships will create and deliver media campaigns for brands across AirAsia’s extensive set of print, online, mobile and ambient media assets. It is a great opportunity for brands to communicate and engage with AirAsia’s guests, of which 29 million flew last year, within the whole ASEAN region and beyond.
PHAR Partnerships will be looking to work closely with brands to explore tailored, targeted advertising packages and creative marketing opportunities with AirAsia such as utilising their growing mobile applications, database marketing and AirAsia’s new-to-market Destination Guide.
Such impressive assets include the number 1 e-commerce website in Asia (www.airasia.com), an in-flight magazine (Travel 3Sixty) read by over 2.5 million guests monthly and a mobile website (www.mobile.airasia.com) that attracts over 1 million unique visitors a month.
PHAR Partnerships is an international media and sponsorship agency which was founded by Marcus Wight and Nick Lockwood at beginning of the year, with offices in the UK, Singapore and Malaysia.
Marcus Wight, CEO of PHAR said:
“PHAR is incredibly excited about this opportunity to work with AirAsia, whose scale is truly ASEAN. We will also be able to offer additional advertising options with AirAsia X, giving brands the opportunity to target travellers on a truly global scale.
Whether a brand is looking for advertising opportunities that are global, cross-region or targeted country specific, we will work to provide cost-effective, creative solutions that engage with the guests who fly with AirAsia”.
Kathleen Tan, Regional Head Commercial, AirAsia said
“We are delighted with this partnership . PHAR’s experience and expertise in media and sponsorship sales makes them ideally placed to help AirAsia utilise and reflect this growth in our media offering to brands who wish to engage with AirAsia’s passengers and our unique travel experience. In addition to that, they are able to tap on our extensive route network, social media platforms and aggressive growth”
British horseracing’s newly created premier flat racing series announced a two-year title sponsorship Wednesday with Qipco Holding WLL, the Qatar-based private investment company, in a move that organizers say spotlights the commercial viability of racing’s new initiative.
The deal makes Qipco Holding title sponsor of the British Champions Series, which encompasses 35 leading flats races including the Epsom Derby, the 1000 and 2000 Guineas, the Oaks and the St Leger, and official partner of British Champions Day, the new climax to the flat racing season.
Although no financial details of the contract were disclosed, the partnership was described as “a significant and substantial investment in British racing” by Karl Oliver, chief executive of the British Champions Series.
“It’s a great vote of confidence in the series,” he said. “The concept is only as good as the commercial reality and our business plan was very much predicated on a successful sponsorship deal.
“I think we’ve demonstrated [that] it’s a very credible commercial proposition.”
The British Champions Series was launched last September in an attempt to broaden the appeal of British racing and match the profile achieved by the sport’s top international meetings, such as the Breeders’ Cup in the U.S. and France’s Prix de l’Arc de Triomphe.
In all, the 2011 series features seven of the world’s top 12 races based on official international classifications and is worth around £13 million ($21.2 million) in prize money.
The £3 million finale at Ascot, which encompasses the Champion Stakes and the Queen Elizabeth II Stakes, will be the richest raceday ever in Britain.
Racing officials hope the series will give the British flat racing season a more clearly defined structure and revive public interest in the sport.
Global broadcast rights for the British Champions Day on Oct. 15 were bought by the British Broadcast Corp. last December for an undisclosed fee.
“We want to raise the international profile of Qipco and the British Champions Series provides the perfect platform for the company to reach a wider audience,” Sheikh Hamad bin Abdullah Al Thani, the chief executive of Qipco Holding, said in a statement.
Some have criticized the new series for moving historic races from their established positions in the calendar, while others are skeptical of its success after the failure of a similar initiative known as the Sovereign Series in 2008. But series organizers stress that these sponsorship and broadcast fees represent a new investment in the sport, which wouldn’t have been made without the changes to the calendar.
“It’s new money and it won’t only benefit top racing but will feed down through the whole sport,” said Oliver, the series chief executive. “People are slowly recognizing that what we are doing is in the best interests of British racing.”
The partnership with Qipco also signals Qatar’s rise as a major player in European racing. The Qatar Racing and Equestrian Club signed a 10-year sponsorship with the Prix de l’Arc de Triomphe last June, while Qipco’s portfolio of interests includes Qatar Bloodstock, which owns the stallion Makfi, winner of last year’s 2000 Guineas.
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