PHAR would like to thank everyone who attended and helped launch the world’s first Samsung Smart Ticket music event at GLive in Guildford last night; especially everyone at Samsung, Biffy Clyro, their crew and management.
PHAR launch Multisports Saudi Arabia
PHAR are delighted to announce the official launch of Multisports Saudi Arabia, with Keith Impey – CEO and Faisal Abusaq – MD hosting a press conference in the Riyadh Marriott to launch its Saudi operations.
An exclusive guest list were in attendance including Prince Abdullah bin Musaad – Chairman of the Privatisation Committee in the Sports Authority, Yasser Al-Moshel – CEO of the Saudi Premier League, and Ahmed Al-Aqil CEO of the Saudi First Division along with many other prominent names in Saudi sports and media.
Speaking at the launch ceremony, Keith Impey – CEO said “We are extremely excited about the potential that working in Saudi Arabia offers. We have already produced a specially commissioned IPSOS survey of Saudi adults’ thoughts and perceptions of the KSA football market providing an in-depth insight into the best ways to engage with fans in the region. We are now looking forward to working with the country’s leading rights-holders and brands to take sports marketing in KSA to the next level”.
Multisports will combine international experience with local activation expertise to help both brands and rights holders maximise sports sponsorship and marketing opportunities in the Kingdom. Services will include helping rights holders evaluate their commercial structures to attract inward investment and working with brands to identify the best assets in the market to capitalise on, whilst providing creative ideas, activation plans and measurement processes to drive a genuine return on investment.
PHAR Music conceives a revolution in live ticketing for Samsung
Today Samsung announce a revolutionary new live music technology; Smart Ticket. Conceived by PHAR Music as the ultimate vehicle to make Samsung’s association with live music appropriate, Smart Ticket places Samsung at the heart of the artist/fan relationship, something the majority of branded music associations struggle to achieve.
PHAR Music has also put together a series of four shows to showcase the technology.
SAMSUNG LAUNCHES ‘GALAXY STUDIO LIVE’ MUSIC EVENTS
Biffy Clyro, Laura Mvula, Bullet for my Valentine and Bastille to make up the Galaxy Studio Live complete with revolutionary smart ticket technology
10 October 2013, London, UK –Today Samsung Electronics UK has announced the launch of Galaxy Studio Live, a series of live gigs taking place throughout the UK using innovative smart ticket technology to improve the experience for music fans and artists, as part of Samsung’s ongoing commitment to live music.
The Samsung Galaxy Studio Live tour kicks off with Biffy Clyro on October 28th, followed by Laura Mvula on November 13th, Bullet for my Valentine on November 27th and Bastille on December 20th.
The Samsung Galaxy Studio Live tour features the Samsung Smart Ticket app, created to help artists get closer to their fans through smartphone technology. The Smart Ticket app has been designed to improve the live music experience by fair ticketing distribution and removes the need for booking fees. Personalised artist interaction before the event, NFC and cashless technology at the live show, and exclusive content will also be made available to fans the moment the event ends.
From the moment fans purchase their tickets they will have access to a host of exclusive content delivered direct to their smartphones, including news, images, music videos, free downloads, community posts and messages from music artists.
The Smart Ticket app helps fans get to the event, with bespoke travel information, and to get around easily when they get there, using digital maps and in-venue panoramic wayfinding. The app utilises native handset and platform features including WiFi, GPS, compass, video players and in the case of Samsung handsets, NFC.
As part of the live experience the Smart Ticket App creates a unique light show that fans and artists can join in with using proprietary technology from Makelight. This technology will allow fans to hold up their phones during the gig to create a mass of pixels which will form the light show.
Fan photos and tweets taken at the live show are tagged and shared with other Smart Ticket devices and screens around the venue creating an interactive experience, while the Smart Ticket app links directly to PayPal and enables contactless payments using NFC at the gig venues.
Immediately after the show gig goers will be able to stream, in HD quality, up to five exclusive tracks from the live set they have just watched free of charge on their mobile device, reducing the need for fans to film the event themselves so they can concentrate on the artist’s performance.
Music fans can apply for tickets today for all four shows, where they will then be entered into a prize draw, selected at random and then contacted via SMS and email if they have been successful. Once tickets have been purchased users will be directed to download the Smart Ticket app. This works across Android and iOS devices and as a web app on feature phones and other devices.
Biff Clyro said “Ticketing on smartphones is a great idea and can hopefully start to combat the ticket touts that rip the real fans off. We are very excited about playing the show and finding new ways of giving people an easier and more fun experience”.
Simon Stanford, Vice President of IT & Mobile Division, Samsung Electronics UK & Ireland, said: “Samsung is committed to using technology innovations to improve the live music experience for fans and artists. The Samsung Galaxy Studio Live features some of the UK’s top artists playing at some of the best live music venues around, with the experience for both artists and fans enhanced through Samsung’s mobile technology.”
Brian Message, Chairman of the Music Managers Forum, partner at ATC Management, Laura’s management company said, “At the MMF we have believed for a while that the smartphone is the key music device of the future. Market penetration is sufficiently high and the devices have widespread support from both the traditional and emerging music businesses.
Electronic concert ticketing is widely accepted as a great idea and, not least, as one of the means of tackling the much-publicised problems related to un-regulated secondary ticketing. It is great to see the largest smartphone manufacturer Samsung take the initiative with a technology which also enhances the most important relationship in music, that between artist and fan. We look forward to Smart Tickets becoming as natural to buying a concert ticket as downloads have become to buying recordings.”
For more information and to apply for tickets please visit: www.galaxystudiolive.com
PHAR partner Chevrolet with AirAsia Indonesia
PHAR are delighted to announce the unveiling of Chevrolet’s partnership with AirAsia in Indonesia. Chevrolet has become the first brand to ‘wrap’ a plane in the history of aviation in Indonesia.
The partnership was launched on October 8th 2013, with the inaugural flight taking place from Jakarta to Yogyakarta.
Commenting on the partnership Michael Dunne, President Director of General Motors Indonesia said, “This Chevrolet and AirAsia initiative will allow us to reach more Indonesian people so that they can try and enjoy Chevrolet products”. Chevrolet’s AirAsia aircraft will introduce Chevrolet products to a young & dynamic generation in Indonesia, from Jakarta to Surabaya, Denpasar and Makassar”.
Bernard Francis, Commercial Director of Indonesia AirAsia said, “We are pleased to work with Chevrolet, a world leading automotive brand that shares a similar value and spirit to AirAsia – bold, fun and friendly. This achievement is a special moment for both AirAsia and Chevrolet, with the shape and the idea of this unique collaboration being a first for both companies”.
Chevrolet’s AirAsia aircraft will also operate commercially to various international routes such as Singapore, Kuala Lumpur, and Bangkok.
One month on post-launch Chevrolet sales have increased by 159%.
PHAR connects mface with AirAsia
PHAR Partnerships are delighted to announce that it has brokered a landmark 1-year deal on behalf of AirAsia with mface – Malaysia’s leading social media and networking platform.
The partnership has been unveiled with a specially commissioned mface wrap adorning an AirAsia aircraft at the LCCT terminal in Sepang. The Airbus A320 sporting the red-and-white mface logo runs regular AirAsia service of 14 flights a week between Kuala Lumpur, Malaysia and Shenzhen, China.
The deal will allow mface to capitalise on AirAsia’s huge customer base in the ASEAN region to introduce mface as the new social media network site of choice in Asia.
The partnership will further provide mface with full-page advertising in AirAsia’s Travel 3Sixty Magazine, branded meal tray backs and overhead lockers, leaflet placements on-board flights and digital advertising on AirAsia’s website and on web boarding passes and online itineraries.
S P Setia re-appoint PHAR for a second season of LED Advertising in the Premier League
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S P Setia, Malaysia’s leading property developer, have re-appointed PHAR Partnerships for a second season of LED Advertising in the Premier League.
PHAR will be responsible for brokering its placements with the various clubs & suppliers, as well as managing the logistics of the campaign.
S P Setia’s boards will be placed in around 50 ‘Big 6’ games this season, featuring Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Spurs.
PHAR are one of the biggest buyers of LED advertising in the Premier League and work with a variety of advertisers across the world to secure the best rates and matches.
For more information contact: david.hoggins@pharpartnerships.com
PHAR Appointed By Malaysia Stadium Corporation
PHAR Partnerships have been appointed by the Malaysia Stadium Corporation (Malaysia Stadium Corporation) to research and evaluate commercial opportunities at the National Stadium and Putra Indoor Stadium including the potential naming rights.
The Malaysia Stadium Corporation manages the largest collection of sports and entertainment arenas in South East Asia including the National Stadium, Putra Indoor Stadium, National Hockey Stadium, National Aquatics Centre and the National Squash Centre.
The research work by PHAR Partnerships is part of the Malaysia Stadium Corporation’s vision to become the leading sports city for the region. The Malaysia Stadium Corporation are looking to develop ancillary revenues through commercial partnerships which will improve the experience of the consumer, attract major international events and introduce an increasing variety of events and experiences for sports and entertainment fans in the region.
Dr Helmie, CEO of Malaysia Stadium Corporation, said “PHAR Partnerships are world leaders in stadia research and evaluation. Working with PHAR Partnerships will provide us with a unique insight and understanding into the value of our stadia to commercial partners and how best to package commercial opportunities.”
Alastair Macdonald, Head of Research and Insight, said “We are thrilled to be working for Malaysia Stadium Corporation. Our research will provide comprehensive and transparent analysis on the true value of Malaysia Stadium Corporation’s commercial opportunities, which will be invaluable for both the rights holder in helping inform its decision-making and support its negotiations with brands in justifying the value of the commercial partnership.”
Image; Khairul Azhar BinSardar Mohd (Chief Operations Officer) for Malaysia Stadium Corporation shaking hands with Marcus Wight (CEO of PHAR Partnerships. Photo taken by Getty Images on 3rd July 2013.
Lynsey Sharp named as Dell Glasgow 2014 Ambassador
One Year to Go! Dell Marks Countdown to the Commonwealth Games with New Athlete Ambassadors• Athletics team member Lynsey Sharp, cyclist Elinor Barker and Paralympic gold medallist swimmers Sam and Oliver Hynd (MBE) join ‘Team Dell’
• Bringing “The Power to Do More” to life, athletes will underline the role technology plays in training for the journey to Glasgow 2014
BRACKNELL, UK, 23rd July – With 12 months to go until the Opening Ceremony of the Glasgow 2014 Commonwealth Games in Scotland, Dell has announced the four athletes who will act as its UK brand ambassadors. Benefitting from a diverse range of disciplines and experience levels, each athlete will work closely with Dell to show how integral technology is to their training and performance, and over the course of the year will participate in a range of activities to inspire others to achieve their goals. At the same time, Glasgow 2014 today celebrates the ‘One Year To Go’ milestone by unveiling its Official Ticketing Guide. Tickets for the Games go on sale on 19th August.
As the Official IT Hardware and Data Centre Supporter of the Games, Dell will be providing 2,400 desktops, 500 laptops, and approximately 60 servers and storage solutions, across 40 competition and non-competition venues, giving Glasgow 2014 ‘the power to do more’.
“Technology is transforming huge sporting events such as the Commonwealth Games, with advances in this space enabling incredible experiences. In the lead up to – and during – the Glasgow 2014 games, Dell IT solutions will connect athletes, volunteers and officials around the globe and support business critical functions such as ticketing and graphics to ensure the best experience possible. Of course, the competition wouldn’t be possible without the athletes, and we’re thrilled to be working with such a first class line-up of talent who will be helping us bring to life the critical role technology will play in the Games for everybody involved.” said Tim Griffin, vice president & managing director, Dell UK.
The following four athletes will serve as Dell’s brand ambassadors through 2013 and up until the Games.
• Lynsey Sharp: Scotland’s 800m runner who was recently crowned European Champion. @LynseySharp
• Elinor Barker: One of the strongest cyclists of her generation and the reigning junior world time trial champion. @elinorbarker
• Sam and Oliver Hynd (MBE): both two-time Paralympic gold medallist swimmers. @SamHynd1; @olliehyndgb
Between them, they have already become world leaders in their sports, taken part in 35 championships, and won over 50 medals – a real source of inspiration for future generations of athletes around the world.
Over the next 12 months, each will be involved in a variety of sponsorship, marketing and advertising activities for Dell including: visits to local schools to get pupils excited about sport in general and the Commonwealth Games in particular; speeches to local businesses across Scotland about the link between hard work, talent and technology; and participation in internal Dell staff motivational sessions around the world, but particularly in the UK and at Dell’s Scottish headquarters near the Glasgow 2014 venues.
Elinor Barker, Welsh racing cyclist, said: “A big part of training involves looking at every detail of my cycling, both on and off the bike, and making improvements wherever I can. Technology is a huge part of this and allows me to keep my coach up to date on my training. He knows how far I rode that day, what the route was like, and how I have performed even though he is on the other side of the country.”
David Grevemberg, Glasgow 2014 Chief Executive, said: “Glasgow 2014’s One Year to Go milestone and the launch of the Official Games Ticketing Guide are significant moments for the Games. In a year’s time we want to see our venues packed with people experiencing the excitement of seeing world class athletes competing head-to-head for Commonwealth medal glory. Everyone is invited to come and enjoy a festival of world-class sport and entertainment in Scotland’s friendliest city and we are delighted to see Dell’s support for sport and Glasgow 2014 with this latest announcement.“
Additional Quotes:
Lynsey Sharp, 800 metres Scottish runner, said: “I’m a huge supporter of grass-root sports, so I’m delighted to be partnering with Dell and meeting with aspiring young athletes all over the country. Not only will I be showcasing the importance of technology to my training and performance, I’ll be encouraging more children to follow their dreams.”
Crabbie’s becomes new title sponsor of the Grand National
The company, part of Halewood International, has signed a three-year deal to sponsor the race from 2014 to 2016. The late John Halewood, whose wife Judy runs the business, owned Amberleigh House, the 2004 Grand National winner, who was trained by Aintree legend Ginger McCain.
The news was described as “fantastic, a very good deal,” by John Baker, who heads up the North West for Jockey Club Racecourses. The course had been looking for a new sponsor for the best part of 10 months.
Finding one had been something of a concern after John Smith’s decided not to renew their deal when it ran out after this year’s race.
Although winning the race in 2010 propelled AP McCoy to BBC Sports Personality Of The Year and the event had never been better received, memories, it seemed, were short. Two equine fatalities in 2011 and 2012 had made some wonder if anyone other than a bookmaker would step into the breach.
However, after significant changes to the course this year — in particular a new kinder plastic ‘birch’ core to the famous fences — only two horses actually fell in the race.
It was won by the Sue and Harvey Smith trained Auroras Encore and received widespread publicity the following day when his jockey Ryan Mania was injured in a fall at Hexham on his very next ride and was airlifted to hospital.
Though kept in hospital for a few nights he was able to ride the horse in the Scottish National a fortnight later.
In April, Aintree appointed PHAR Partnerships to help it find a brand which was right for a race steeped in such history. Its cause was helped by the fact that it was only the second time in 30 years that the sponsorship had come up for grabs and that, contrary to expectation, nine million people tuned in to watch the race, which was shown for the first time on Channel 4.
Aintree will be delighted that a local company such as Crabbie’s, which is not new to race sponsorship and is heavily involved at Perth among other courses, has stepped forward.
It will be title sponsor for the meeting and will sponsor all three races over the big fences — the National, Foxhunters and Topham — though it is not thought to be sponsoring races over the Mildmay course.
Ohuruogu wins 400m World Title
Christine Ohuruogu produced another thrilling late surge in the 400m to become the first British female to win two World Championship titles. The 29-year-old also broke Kathy Cook’s long-standing British record by two hundredths of a second as she beat defending champion Amantle Montsho in a photo finish. Both Ohuruogu and Montsho clocked 49.41 seconds, but it was the Briton who was deemed the winner by four thousandths of a second.
The Briton told BBC Sport: “I can’t believe I’ve done that, it feels like a dream. It is what I have been working towards all season.
“It was so tight on the line and I was so desperate to win it. I just wanted my name to come up.
“The last couple of days have been really tough and I just want to thank everyone who helped me. It feels really surreal and strange, it doesn’t feel like I’m really here.
“I was thinking do what you can, just get over the line. The icing on the cake is the national record, that’s all I wanted.
“Whatever you want just go for it, I am really happy I kept believing and trusting in what I could do.”
PHAR NEWS 