PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta.
PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the friendly match on 7th June dedicated to millions of Indonesian football fans to celebrate the upcoming 2014 FIFA World Cup Brazil.

In an action-packed three-day ‘Football Carnival’ scheduled from 5th to 7th June, the football players will also engage in a series of activities including a Meet & Greet opportunity, Coaching Clinic and Gala Dinner.

During the event Domikado will launch the inaugural version of the 2014 World Cup application for the Indonesian market with a variety of unique entertainment and sports content. During the summer users will be able to watch the show with unlimited live streaming, video on demand, latest news, statistics and match schedules.

“We are very excited to partner with Domikado to take the 2014 Football Legends Tour to Indonesia to promote the launch of their 2014 FIFA World Cup Brazil application,” said PHAR Managing Director Nick Lockwood. “The international football stars PHAR has aligned have a huge international supporter base and will allow the brand to connect with millions of fans not only in Indonesia but also across the world. We look forward to supporting Domikado with consultancy, strategy and activation as they launch their venture with FIFA,” concluded Lockwood.

PHAR Talent’s Giles Scott wins Finn Europeans by 50 points

PHAR Talent’s Giles Scott wrapped up the 2014 Finn Europeans in La Rochelle, France, with a win in the medal race to take the championship by an impressive 50 point margin, ahead of defending champion Vasilij Zbogar (SLO) and Ed Wright (GBR).
Scott summed up his week: “It has been a great championship, with some enjoyable racing. The first day was a little bit challenging for all of us that managed to survive the black flag but I think in the end everything came good.”

Reflecting on his second European title, he said: “I have had a good 24 hours for it to settle in now, but I am very happy with how things are going at the moment and where I am at, and now I’m looking ahead to the bigger events later in the season. We have some training to do in the UK, and trips to Santander and Rio lined up.”

PHAR Partnerships expands Insight division

PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments.
Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting Analyst at Deloitte and more recently at G4S where he was brought in shortly before the 2012 Olympics to re-design the company’s data analysis and reporting systems.  As well as taking responsibility for specific client projects, Marcus will be closely involved in the development of a new set of sponsorship evaluation and analysis tools which PHAR Insight will shortly be launching.

Henry Marks joins as Insight Executive, moving from Generate where he worked across a number of clients including Premiership Rugby, Speedo, AXA PPP, Jewson and Sport England.  Henry will work across a range of PHAR Insight’s clients – currently covering a mix of brands, arenas, football clubs, public transport authorities and sports governing bodies.

Alastair Macdonald, Head of PHAR Insight, commented: “We have over recent months experienced a significant increase in demand for analysis of sponsorship value and advice on sponsorship strategy.  We have been very keen to respond to this not simply with more people, but to bring into the team specific expertise and genuine market knowledge.  We are absolutely delighted to have recruited Marcus and Henry, whose skills and experience will help enable us to offer genuine best-in-class products and services to our clients.”

PHAR Insight offers high-quality research and analysis into the value and effect of sponsorships, expert advice on how sponsorship programmes may be structured to achieve their potential, and strategic consultancy for both brands and rights holders.

PHAR adds Reebok to growing list of David Lloyd Leisure central partners

PHAR Partnerships has been working exclusively with David Lloyd Leisure, Europe’s premier health, sport and leisure group, since 2011 to develop a central commercial partnership programme and to secure relevant brands to work with the group. The latest brand to become an official partner is sportswear giant Reebok who are the ‘Official Sportswear Partner’ of David Lloyd Leisure, a partnership that sees Reebok kit out all of the personal trainers, coaches and tennis professionals across the clubs and work with David Lloyd Leisure to communicate with its 440,000 members through bespoke events and activities.
Head of Partnerships at PHAR, Ian Tussie, said: “David Lloyd Leisure is a real draw for brands.  The group’s significant membership is an engaged audience and Reebok has already seen great returns on its investment from various activity it has run.” The group employs an expert team of more than 1,800 health and fitness trainers and contracts the services of over 400 tennis professionals, who now wear Reebok clothing, creating extremely effective advertising and awareness for Reebok which is aiming to be the number one brand in the world in health and fitness.’

Reebok joins existing central commercial partners Zoggs, Jaguar and Ricoh.

Chester Zoo appoints PHAR to secure a headline sponsor for its new £30m development “Islands”

Chester Zoo, the most visited paid-for tourist attraction outside of London with over 1.4 million visitors per year, has appointed specialist agency Phar Partnerships to secure a headline sponsor for its new £30m development. “Islands” is one of the biggest and most ambitious projects in UK zoo history and will take its visitors on an adventure around the six South East Asian isles it represents – the Philippines, Papua, Bali, Sumatra, Sumba and Sulawesi.
Phar Partnerships will lead the search for the headline sponsor with the project led by head of Phar’s North West office in Manchester, Ian Tussie, who recently secured Phones 4U as the title sponsor of the Manchester Arena.

Ian said “Chester Zoo is an incredible destination as shown by its continued success and consistently high visitor numbers. All of the research behind Islands points to further success and increased footfall.  We believe this is one of the most exciting sponsorship opportunities on the market given the already established audience a sponsor can engage with, its uniqueness as an experience in the UK and the chance to work with Chester Zoo who have a rich history of delivering conservation projects both in the UK and internationally. We’re thrilled to have been appointed and look forward to presenting this to the market.”

Islands opens in summer 2015 and will help Chester Zoo stand out as one of the world’s leading zoos and as a ‘must-see’ UK visitor attraction, drawing in visitors from all over the UK and abroad.Jamie Christon, Managing Director from Chester Zoo added “Connecting people with wildlife is at the heart of everything we do. Islands will help showcase the conservation importance of the South East Asian isles as our visitors go on their own personal expedition discovering extraordinary things along the way, including Monsoon Forest the largest indoor zoo exhibit in the UK. We look forward to working with Phar Partnerships to secure a sponsor who can join us on this exciting journey. For more information on Chester Zoo, please visit www.chesterzoo.org and www.actforwildlife.org.uk

PHAR deliver first Premier League LED campaigns for XL and Yamaha Thailand

XL, one of Indonesia’s leading telecommunications service providers,  have appointed PHAR to debut their first LED advertising campaign in the English Premier League, one of the most popular sports event in the whole of the AESAN region.
Throughout the football season, PHAR has placed XL LED boards in ‘Big 6’ games featuring Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Spurs shown live in Indonesia, the company’s key market.

PHAR is responsible for brokering the placements with the various clubs and suppliers, as well as managing the logistics of the campaign.

This year PHAR has also delivered the first Premier League LED advertising campaign for Yamaha Thailand, the local division of the Japanese manufacturer of motorcycles.

With the Premier League being truly global, attracting billions of viewers across more than 200 territories worldwide, LED advertising offers brands extremely cost-effective global exposure as well as the opportunity to target specific audiences.

PHAR are one of the biggest buyers of LED advertising in the Premier League and work with a variety of advertisers across the world to secure the best rates and matches.

PHAR Saudi launches joint venture with Watershade Advertising

PHAR Saudi has launched a joint venture with Watershade Advertising – a leading advertising agency headquartered in Riyadh, who work with a number of clients in the region, and are part of ESNA Group.
The venture, signed last week will be called Watershade PHAR and will aim to replicate PHAR’s work in non-sporting areas such as airline advertising, transport infrastructure partnerships and generating incomes around sustainability.

Keith Impey, who heads up PHAR’s presence in the GCC region said: ‘PHAR Saudi is delighted to announce this exciting development for the Middle East market.  We have been operating in Riyadh for one year now in the sports area and this new venture represents our expansion into sponsorship partnerships around existing and new infrastructures to mirror our credentials in Europe and Asia with transports systems, petrol stations and tourist attractions. We are particularly excited about ESNA Group’s contract with Makkah Municipality where they have the rights to commercialise Makkah, which will appeal to our partners and clients in other Muslim countries in which we work, for example Indonesia and Malaysia.  We look forward to building this new division with Watershade and their team in both Saudi and other GCC countries’

Mr Ibrahim A. Alhedaithy (Chairman, Watershade Advertising) said: ‘We are pleased to have teamed up with such a successful and fast growing company as Phar for our new division in Saudi and expansion into other GCC countries in the future. We look forward to working with Keith Impey and his team who have excellent credentials to bring to us from Europe and Asia’

Watershade Advertising website: http://www.ws-adv.com/

Pictured: Mr Ibrahim A. Alhedaithy (Chairman of Watershade Advertising), Keith Impey (Director, PHAR) and Marcus Wight (CEO, PHAR).

PHAR Talent’s Giles Scott wins Finn gold at ISAF Sailing World Cup in Mallorca

PHAR Talent’s Giles Scott defended his Finn title on the final day of the ISAF Sailing World Cup Mallorca on Saturday 5th April, as British sailors claimed a total of five medals on the final day of competition.
With this Palma victory, Finn star Scott has remained unbeaten since his full-time return to Olympic campaigning following a stint America’s Cup sailing. But he didn’t have an easy time of things in the final ten-boat race for the heavyweight dinghy class today, picking up two yellow flag penalties for illegally rocking on the downwind legs after an otherwise strong start to the race. Scott got the better of his gold medal rival Thomas Le Breton in a pre-start match race.

For Scott this Palma victory means back to back World Cup golds, having won the previous stage in Miami, in addition to event wins at the Copa Brasil de Vela in Rio in January and at the EUROSAF Champions Cup in La Rochelle in October.

The Portland-based sailor is content with his performance this week, but believes there’s more to come.

“I’m very happy – I can’t complain. I do feel there’s still a lot to work on.  I’m pretty happy with where I am on the heavy weather sailing but there are a few little things I need to amend for the lighter stuff I think.

“I’ve sailed very consistently and certainly have had the most consistent series out of anyone in the fleet, which I think is very positive so there’s a lot to build on.”

Photo: ©Richard Langdon

ACC Liverpool appoints Phar Partnerships to secure a title sponsor for its new £40m Exhibition Centre

ACC Liverpool, home to  Echo Arena and BT Convention Centre, has appointed specialist agency Phar Partnerships to secure a title sponsor for the new £40m Exhibition Centre Liverpool which opens in summer 2015.
The exhibition centre will be the latest addition to ACC Liverpool’s iconic site and will provide an 8,100 sqm free flowing exhibition space as well as a new £26m 4-star hotel.

The project will be led by Ian Tussie, head of Phar’s North West office in Manchester, who secured Phones 4U as the title sponsor of the Manchester Arena in August 2013.

He said: “This is a really exciting sponsorship opportunity for us to be working on.  ACC Liverpool has, in its first six years, established itself as one of Europe’s best venues, with the arena and convention centre attracting top class music, sport and entertainment acts as well as high-profile business conferences, enabling them to reach both a consumer and business market.

“The new exhibition centre will be one of the most impressive in the industry and offers a really exciting sponsorship opportunity for a brand to engage with a huge audience of attendees.

“The appointed brand will benefit from exposure to millions of people who will see the building on an annual basis given its location on Liverpool’s world renowned waterfront.  With time ahead of the opening of the venue, we are looking to working with the sponsor to ensure they are as integrated as possible with Exhibition Centre Liverpool.”

Tim Banfield, commercial director of ACC Liverpool, said: “Our aim is to become the UK’s most exciting destination for consumer and trade exhibitions; global conferences; concerts and international sporting events.

“We are looking for a dynamic sponsor who shares this ambitious vision and are confident that Phar, thanks to its high profile track record, will help us to identify a headline sponsor and the opportunity to be involved in the market’s newest facility of its kind.”

For more information visit: www.exhibitioncentreliverpool.com

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