Following our successful launch of a similar program in Kuala Lumpur, PHAR has been appointed to create a naming rights and station partnership program in Manila, Philippines. We are offering brands the opportunity to sponsor the EDSA LRT-1 station, including the right to integrate their brand identity into the name of the station. Currently, the …
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We brought together our Asian teams last week for their 2016 Christmas Party in Boracay, Philippines. It was a great chance for the different offices to mix and discuss our plans for a successful 2017!
To exhibit Filipinos’ talent and inject new life to one of the metro’s major transport lines, international media and marketing agency PHAR Partnerships, in partnership with the Light Rail Manila Corporation (LRMC), introduces SoundTrack—a new, exciting experience featuring up and coming artists to entertain the riding public in LRT-1. This busking program launched just in time for the season …
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An entire “marketing system,” not just advertising platforms, awaits brands willing to invest on sales pitches within the premises of Metro Manila’s oldest elevated train, the Light Rail Transit-1 (LRT-1). A study by Kantar TNS commissioned by Phar Partnerships, the Light Rail Manila Corp.’s (LRMC) exclusive ancillary revenue partner, revealed that across 50 categories, many …
Continue reading “PHAR and the Manila Metro System in the press”
MANILA, Philippines — In the largest transit research on LRT riders done in recent times, marketing agencies PHAR and TNS (part of Kantar Media), interviewed 3,500 LRT commuters in considerable depth. Results of the survey shed some interesting insights: Out of a total of 4.99 million people that comprise the Manila NCR workforce, approximately 500,000 …
Making Metro Manila’s largest train system LRT-1, a whole new improved advertising ecosystem are the PHAR-upgraded media assets: • Turnstiles• Backlits• Viaducts• Pillars• Trainwrap• Overhead Panel• Handgrips• Digital Screen Simulcast• LED Video Wall• Beep Card• Activations Area• WiFi / Mobile These multiple touchpoint enable brands to effectively engage with the large market, LRT-1 has to …
We’re proud to launch Ricoh’s 2016-17 campaign ‘Ricoh Rugby Change Series’ for their Premiership Rugby sponsorship today. The Ricoh Rugby Change Series, linking in to Ricoh’s strapline ‘Imagine. Change’, will identify and analyse the major changes and trends that have occurred in rugby since the onset of professionalism. An upcoming study, will highlight what these …
PHAR has created a partnership with LRMC for Globe Telecom to provide free Wi-Fi throughout all 20 LRT1 stations in Manila. The service will address the need of its more than 400,000 everyday commuters to stay online even as they journey around the metro. In the photo during the partnership signing at the Globe Towers …
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Congratulations to the Brownlee Brothers and our client British Triathlon on their amazing success in Rio yesterday!
PHAR’s Football Talent team have successfully negotiated deals for Ghana internationals Emmanuel Frimpong and Mohammed Awal to sign for Russian Premier League returnees Arsenal Tula as free agents in a two-year deal each, ahead of the upcoming season. Frimpong, 24, makes a return to Russia following the termination of his contract with FK Ufa a …
Continue reading “PHAR brokers deals for Frimpong & Awal to join Arsenal Tula”
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