De’ Xandra, Malaysia’s top perfume producer, commissioned PHAR to forge a partnership with Air Asia (AA) for a special livery on one of Air Asia’s A320 aircrafts. Part of the partnership is to stock De’Xandra perfumes on board all AA planes beginning Q4 this year. De’Xandra was established in 2013 and within a short span of …
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GATEWAY@KLIA2
Segi Astana Sdn Bhd, along with Malaysia Airports Bhd (MAHB), who own the integrated transportation hub, shopping complex, and car park at Kuala Lumpur’s KLIA2 airport, have signed an agreement with PHAR to own and operate all advertising and sponsorship assets within Gateway@KLIA2. The agreement runs from 2018 until 2028. Nick Lockwood, Managing Director of …
LTA Singapore Appointment
Jewel Changi Airport Appoints PHAR
PHAR has been appointed by Jewel Changi Airport (Jewel) to consult and design sponsorship opportunities for corporate partners. The first task was to identify and assess Jewel’s sponsorship potential by packaging possible assets for sponsorship sales for the first phase. After the first phase was complete, PHAR started engaging local and regional brands on long-term …
Smart contributes to a better LRT-1 EDSA Station
Smart Communications, Inc. and PHAR have signed an agreement where Smart will ‘dominate’ the entirety of EDSA LRT-1 station. The “Station Domination” program is included in LRMC’s P500-million Station Improvement Program which aims to improve accessibility, safety, and security of over 500,000 passengers daily. Through the initiative, LRT-1 EDSA Station will sport Smart’s signature green …
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LRT-1 Station is now Yamaha Monumento
Yamaha Philippines (Yamaha) strikes a deal with Light Rail Transit Line 1 (LRT 1), LRT 1 operator Light Rail Manila Corp. (LRMC), for a three-year advertising program under the Station Partnership Program. The Station Partnership Program is spearheaded by PHAR, the international agency who serves as LRMC’s ancillary revenue partner. PHAR launched the Southeast Asia’s …
Ricoh and PHAR win “best use of branded content” at 2017 ESA Awards
The Ricoh Rugby Change Series, created by PHAR to support Ricoh’s sponsorship of Premiership Rugby, has won Best Use of Branded Content at the 2017 European Sponsorship Awards. The awards took place at The Science Museum, London, with the Ricoh Rugby Change Series beating other shortlisted sponsorship campaigns from brands such as Evian (Wimbledon Tennis), …
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Getting to know the LRT-1 ridership
With over 20 stations, LRT-1 is one of the most used metro systems in the country. Teeming crowds queue almost every day to get to and from their destination. A recent study conducted by marketing agencies PHAR Philippines Inc (PHAR) and TNS (part of Kantar Media) puts a human face to these passengers. Their study …
Philippine Airlines appoints PHAR as Ancillary Revenue Partner across media assets
Philippine Airlines, Inc. (PAL) sealed an agreement appointing PHAR—one of Southeast Asia’s leading providers of ancillary revenue services to transport and infrastructure industry—as a strategic partner to develop and bring to market its owned travel media assets. PHAR will manage advertising and marketing partnerships across multiple platforms, including in-flight entertainment, on-board activations, digital advertising on …
Prem Bhatia speaks at MSAP’s Media Congress
In the country’s biggest and largest gathering of media experts and practitioners – Media Congress 2017, PHAR’s Prem Bhatia spoke about the the growing adex domination of digital media, how the other various media are being affected, and how mediums are future-proofing itself. Prem was defending Transit Media and specifically how airlines, airports and mass …
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