Tourism Malaysia and AirAsia X create flying advert

PHAR Partnerships are proud to announce the Tourism Malaysia Airbus A340 has launched! In a innovative partnership, Tourism Malaysia have teamed up with AirAsia X to create a flying advert, promoting Malaysia top tourist attractions, targeting Chinese, Japanese, and Korean routes, markets of particular interest to Tourism Malaysia.

Diageo teams up with Transport for London to support Free New Year Travel for 3 years

Formula One star Lewis Hamilton has teamed up with Transport for London (TfL) and drinks business Diageo to announce a three-year sponsorship deal for free travel on New Year’s Eve. In the run up to the big day, Diageo’s Responsible Drinking campaign will feature across the TfL network, including on Tubes, buses and at Underground …

Rory Renwick joins rapidly expanding agency PHAR Partnerships as Head of Sponsorship, Asia

PHAR Partnerships is pleased to announce the appointment of Rory Renwick as Head of Sponsorship, Asia. Rory will be responsible for developing and managing new opportunities for PHAR Partnerships in Asia. These will include working with rights holders across sport, entertainment, venues and visitor destinations. Rory has over 15 years of sports marketing experience and …

AirAsia appoints PHAR Partnerships to be exclusive sales agency

AirAsia, the World’s Best Low-Cost airline today appointed PHAR Partnerships as their exclusive media and sponsorship sales agency. As part of a multi-year deal, PHAR Partnerships will create and deliver media campaigns for brands across AirAsia’s extensive set of print, online, mobile and ambient media assets. It is a great opportunity for brands to communicate …

QIPCO signs up to British Champions Series

British horseracing’s newly created premier flat racing series announced a two-year title sponsorship Wednesday with Qipco Holding WLL, the Qatar-based private investment company, in a move that organizers say spotlights the commercial viability of racing’s new initiative. The deal makes Qipco Holding title sponsor of the British Champions Series, which encompasses 35 leading flats races …

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