PHAR Partnerships signalled an important move into new areas of business with today’s announcement that it has recruited Alastair Macdonald to build a new division offering research, evaluation and strategy consultancy services. The new division will offer high-quality research and analysis into sponsorship value and effect, and expert advice on how sponsorship programmes may be …
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PHAR Partnerships ASEAN teams (from across Singapore, Thailand, Indonesia, Malaysia and Philippines) joined together in Phuket, Thailand for two days of team building. The teams took part in a range of activities designed to encourage teamwork and communication skills. We’re now all looking forward to another amazing year in 2013!
PHAR Partnerships has been appointed by Sony Pictures Television’s networks, Asia as the regional advertising sales representative for the first ever series of The Apprentice Asia. Marcus Wight, CEO, PHAR Partnerships says: “The Apprentice format is widely accepted as the best programme for authentic product placement on television and The Apprentice Asia will generate significant …
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PHAR Partnerships, the fast growing media sales & sponsorship company, has announced Tony Fernandes as the Chairman of the company. The appointment of Tony is a key development in the international growth strategy of the agency, which was founded by Marcus Wight and Nick Lockwood in January 2011. PHAR Partnerships represents iconic landmarks, engaging media …
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Over the last 18 months PHAR has been working with David Lloyd Leisure to create a brand partnership programme. Jaguar, Yakult and Zoggs are all now working with Europe’s premier sports, health and leisure group with over 80 UK clubs and a further 10 in Ireland, Holland, Spain and Belgium. • Jaguar has signed up …
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PHAR Partnerships were delighted to host their 1st year anniversary party at their partners’, The Singapore Flyer rooftop bar on June 14th. We had over 100 guests and hope everyone had fun night! Special thanks to AirAsia, Expedia and Sony for sponsoring the prizes. Here’s to Year 2!!!!!
On Sunday June 3rd Eden will be hosting the Big Jubilee Lunch, the annual event in its fourth year, which encourages people to come together to change their neighbourhoods for good. PHAR Partnerships have been working with Eden for over a year to find a group of partners to support this event and inspire people …
PHAR Partnerships has successfully negotiated Malaysia Convention & Exhibition Bureau’s (MyCEB) sponsorship of the Kids Golf World Championship, Malaysia 2012 – the world’s biggest and most prestigious junior golf tournament. For the first time in Asia, US Kids Golf will stage a World Championship between 3-6 December 2012. 480 players aged between 5 and 18 …
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PHAR has been representing Eden Project, the iconic visitor destination and educational charity, since the start of 2011, sourcing partners across a number of its events and initiatives including The Big Lunch. The Big Lunch is a simple idea – to get as many of the 61 million people in the UK to sit down …
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The deal will see FIAT gain significant presence on the TfL homepage which generates around 45m page impressions per year and is one of the largest travel websites in the UK. In a step change for TfL, new inventory has been created on its Congestion Charge for FIAT to promote its FIAT 500 which is …
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