As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were …
Continue reading “Success on and off the pitch for GAIN Capital and MCFC”
PHAR partnered with Indonesian BeIN Sports channel to run an advertiser pilot for the Indonesian market during the last month of the European football season, showcasing Ligue 1, Serie A, Bundesliga and Barclays Premier League to millions of football fans. Phar was able to secure sponsors including Ponds, Axe, Vaseline, CIMB Niaga and Air Asia. …
Continue reading “BeIN Sports and PHAR launch European football pilot on Indonesian TV”
PHAR Music has worked with Samsung UK for some years, most recently devising Samsung Smart Ticket. To demonstrate the concept we put together the Samsung Studio Galaxy Live series of gigs, the first ‘general sale’ e-ticketed music events in the world. These shows featured major UK live acts including Biffy Clyro, Bastille and Laura Mvula. …
Continue reading “PHAR Music produces exclusive talent content for Samsung in Asia”
PHAR is working with The Andrew Simpson Sailing Foundation to secure partners for Bart’s Bash, the monster sized attempt to set a new Guinness World Record for ‘The Largest Sailing Event in the World‘. So far nearly 600 sailing clubs in 40+ countries across five continents have signed up to the initiative. Click here to see …
Continue reading “PHAR appointed by the Andrew Simpson Sailing Foundation”
The Big Lunch, now in its sixth year, had around 4 million people taking part in street parties around the UK. Sponsors Halifax and Asda continue their amazing work in supporting the event and helping to spread the message to all corners of the country. The Big Lunch was set up in 2009 by visitor …
A new set of sponsorship planning and evaluation tools developed by PHAR’s Insight team has been making a real difference for a growing number of brands and rights holders. Recognised as one of the industry’s leading experts in sponsorship analysis and strategy, our Insight team has spent 9 months developing tools which are designed to …
Continue reading “PHAR Insight takes sponsorship evaluation and strategy planning to a new level”
In an effort to reduce deficits and promote public-private partnerships, Prasarana will be initiating a Station Naming Rights programme across certain stations in its network later this year. PHAR will work closely with Big Tree Outdoor, Kuala Lumpur’s dominant media concessionaire, to create bespoke marketing packages for Malaysia’s largest companies. Malaysia will be the first …
Continue reading “PHAR signs exclusive 5 year deal with Prasarana”
We’ve had a lot of recent new additions to the team here at PHAR, with Henry Marks and Marcus Treacy joining our Insight Team, Monika Orolinova joining our Activation Team, Irene Corosu joining in PR and Amisha Choksi joining in Finance…… So much so that we’ll soon be moving into our brand new offices on …
International media and marketing agency PHAR Partnerships is pleased to announce Monika Orolinova as the newest member of their rapidly increasing global team. Monika joins having spent the previous 4 years at Havas Sports & Entertainment, managing a number of diverse and large scale client sponsorships including Asda’s Kwik Cricket activity, EDF Energy’s London 2012 …
Continue reading “PHAR grows its Activation team with the appointment of new Account Director”
PHAR has appointed VGI Global Media, Thailand’s leading provider of out-of-home media solutions, as the exclusive ambient advertising agency for Thai AirAsia. VGI will sell advertising space in both the exterior and interior of all Thai AirAsia carriers including overhead lockers, meal-tray backs and plane wraps. Thai AirAsia, Thailand’s largest low-cost airline, flies to over …
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