Today, PHAR’s client Artemis Racing officially launched its challenge to win the 35th America’s Cup at an inspirational event in Sweden’s capital. Guests were treated to a rare chance of seeing the America’s Cup trophy first hand at the Moderna Museet, on Skeppsholmen Island at the heart of Stockholm’s proud maritime history. Torbjörn Törnqvist, Team …
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PHAR Talent is delighted to have brokered a deal for Western Nissan to support Lynsey Sharp as she gears up for the Rio 2016 Olympic Games, providing her with a brand new Nissan Juke. The partnership between the dealership and Lynsey was formed through Nissan’s role as the Official Automotive Partner of Team GB and …
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PHAR has launched a station naming rights programme with Prasarana, the Malaysian Government-owned public transport provider in Kuala Lumpur. Following the successful launches of similar initiatives such as the New York Metro, Metro Madrid, Dubai Metro and Mumbai Metro, this is the first time a naming rights project will be implemented in South East Asia. …
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With an outstanding performance, Lynsey Sharp demonstrated she’s the best 800m in the UK as she claimed gold at the Sainsbury’s British Championships held at the Birmingham Alexander Stadium on June 29. Her victory confirmed her appearance at the European Championships in Zurich in August, where she will defend her European title, representing Team GB. …
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PHAR is delighted to announce the unveiling of the first branded aircraft livery by an advertiser in the Philippines, brokering a partnership between AirAsia Philippines and Solaire Resort & Casino, a premier integrated destination casino resort in the Philippines. The first ever cobranded commercial plane in the Philippines was unveiled on June 25 to promote …
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The team at PHAR has over 20 years’ experience in finding exclusive opportunities for brands in English football. For example, partnering AirAsia with Manchester United and the Referees, to working with Forex.com to create a unique B2B partnership with Manchester City. Last season we helped Asian brands like S P Setia, Yamaha Thailand and XL …
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AirAsia has been unveiled as the official airline of Taylor Swift’s RED Tour throughout South East Asia. The seven-time Grammy award winner will travel with her 80 member entourage on board AirAsia, to the show venues including Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore. To celebrate, AirAsia has painted one of its 180-seat Airbus A320 …
European 800m champion Lynsey Sharp has been selected to compete for Team Scotland in the Glasgow 2014 Commonwealth Games, after achieving the qualifying standard last month. Sharp, the reigning European champion, is racing towards a competitive comeback after missing the entire 2013 season due to injury. “Our aim was to select our largest team ever …
A bespoke plane livery has been unveiled promoting Ninetology Malaysia’s ASEAN wide expansion. The phone manufacturer and retailer based in Malaysia & Indonesia provide cost effective and highly reliable smartphones, which have captured the Malaysian market by storm, especially amongst the 16 to 25 age groups. This innovative marketing partnership, which also included advertising for …
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On the 12th May 2014, PHAR signed an agreement with Pertamina to become their exclusive agency to manage all advertising sales and experiential marketing programmes at SPBU’s in Indonesia. Pertamina has a 99% share of the fuel sales market, and PHAR will manage 3,300 across Java and Bali. The photo below shows PHAR CEO Marcus …
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