Al-Ahli appoints PHAR to review its sponsorship assets

PHAR Insight, the specialist research and analysis arm of PHAR, has been appointed by Al-Ahli to undertake a review of its primary sponsorship assets. Al-Ahli currently lie second in the Saudi Professional League and are managed by former Tottenham Hotspur manager Christian Gross. PHAR Insight will be applying its industry-leading proprietary sponsorship evaluation tools to …

Sony athlete Alistair Brownlee wins in Cape Town

Alistair Brownlee, Olympic champion and a Sony ambassador, came back from an ankle injury that prevented him from competing at three previous events by taking gold at World Triathlon Series event in Cape Town this weekend. His brother Jonny, also supported by Sony, missed the event to concentrate on the upcoming Triathlon Test event in …

British Triathlon appoints PHAR as its exclusive sponsorship sales agency

Following a competitive pitch, PHAR has been appointed by the British Triathlon Federation – the national governing body for the sports of Triathlon, Duathlon and Multisport in Great Britain – as its exclusive sponsorship sales agency. PHAR will develop and deliver innovative and exciting opportunities for commercial partners with British Triathlon in the run up …

Mayor of London appoints PHAR Music to find partners for Busk In London

Today Boris Johnson, the Mayor of London, announced the Busk in London scheme Backed by Westminster, Network Rail and TfL, the scheme will make it easier to busk in the capital and aims to attract thousands of young, talented performers into Busking. PHAR Music have been appointed by the Greater London Authority to find partners …

PHAR wishes good luck to Ghana in the Africa Cup of Nations Final

PHAR wishes good luck to Ghana in the final of the Africa Cup of Nations against Ivory Coast on Sunday, especially Andre Ayew, Emmanuel Agyemang-Badu, Harrison Afful, Mohammed Awal, Jonathan Mensah and Baba Rahman, whom we are currently working closely with through our Director of Football Talent, Yaw Amponsah – one of Ghana’s leading football …

PHAR brokers deal for Ghanaian Internanational Mohammed Awal to join Saudi Arabian side Al-Shabab FC from Maritzburg United

Awal, who joined the Martizburg in 2012, will link up with Al-Shabab after the ongoing Africa Cup of Nations in Equatorial Guinea. “We would like to thank the player for his outstanding contribution at Maritzburg United and wish him all the best for his future,” United team manager Quintin Jettoo told the club’s official website.

“We signed Mohammed as a relatively unknown player and we are proud to have been able to help in his development as he went on to become a regular in the Ghana national team, which naturally has brought a lot of interest in him.

“We will certainly miss Mohammed in the team, but we are fortunate to have a fair amount of depth in the centre-back position and we are confident that the players we have will use the opportunity to step up and stake a regular place in the starting eleven.”

Pure Gym appoints PHAR to develop and deliver a national commercial partnerships programme

PHAR has been appointed by Pure Gym – the UK’s largest and fastest-growing gym group – to develop and deliver the opportunity for national commercial partners across the group. Pure Gym, opened in 2009, is now the UK’s largest gym group expecting to surpass 500,000 members and 100 clubs in the next 12 months. In …

PHAR Talent brokers deal for Ghana International midfielder Ibrahim Moro to join ambitious Kazakh side FC Kairat

PHAR’s Talent division has secured a move for 21-year old defensive midfielder Ibrahim Moro from AIK Stockholm to FC Kairat in Kazakhstan Moro, who spent three years with AIK had excelled in the Swedish top-flight, and attracted the attention of Kairat who have signed him on a 2-year deal.

Moro moved to Sweden in August 2012 after scoring the winner to give New Edubiase United a 1-0 win over AshantiGold in the final of the MTN Ghana FA Cup.

FC Kairat finished third last season in the Kazakh top-flight and will play in the qualifying rounds of the 2015/2016 Europa League.

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