PHAR has created a partnership between HSBC and Jewel Changi Airport as a naming rights partner for one of its centrepiece attractions. At 40 metres high, the HSBC Rain Vortex will be the world’s tallest indoor waterfall. The naming sponsorship with the global banking and financial services organisation will run for five years. The 40 …
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British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 17th July 2019. British Swimming, the national governing body for aquatics in the UK, oversees Swimming, Para-Swimming, Diving, Artistic Swimming and Water Polo. Responsible for the aforementioned five sports at an elite level, British Swimming sends representative teams …
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PHAR’s Managing Director for Asia, Prem Bhatia spoke at the Philippine Railway Expansion and Technology Summit in Manila on June 20th. The event brought together local and international stakeholders, government offices, operators and solution providers to discuss the current rail sector development’s progress in the country, and the multiple challenges it entails. Prem spoke about …
Continue reading “Prem Bhatia on Creating Non-Fare Box Revenue Streams”
Earlier this month we celebrated our work with EPCR in helping to deliver the fastest-ever selling EPCR Finals weekend. The sell-out Heineken Champions Cup Final saw Saracens emerge triumphant for their third European title in four years, whilst in the Champions Cup Clermont Auvergne bested La Rochelle in what was a record attendance for a …
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Our CEO Marcus visited Manchester Airport today with Phil Thomson, Commercial Director Pepsico UK to look at their new branding and vending machines that went live this week.
Starting early April, train commuters of LRT-1, LRT-2, and MRT-3 in Metro Manila can expect exciting changes in their daily commute. Like Singapore, Hong Kong and Tokyo, Manila too will have its own Passenger Information System mounted in-train. Over 1,000 screens are being installed across the train system in the NCR. The system is called …
Continue reading “TUBE: MANILA’S FIRST IN-TRAIN TV NETWORK, LAUNCHED!”
This first-of-its-kind Naming Rights Program is an opportunity for brands that want to provide an unparalleled experience to the driving public. The MCX, operated by Ayala Infrastructure, has fundamentally changed how people access the SLEX and beyond. The MCX also saves PHP 400 million of fuel and PHP 1.3 billion man-hours of travel every year. …
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PHAR Insight worked with The Science Museum to carry out brand research to support the Corporate Relationships team in building high-value partnerships with the commercial sector and realise the full potential from its stature as one of the world’s most important and respected institutions. PHAR designed a comprehensive programme of research and analysis, analysing the …
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Up&Go, the UK’s fastest-growing breakfast drink, has enjoyed its highest-ever sales levels following its appointment of PHAR to its media account in 2018. Appointed following a competitive pitch process, PHAR put together a media plan designed to support both the core Up&Go brand and also the launch of Up&Go Energize, a new high-protein breakfast shake. …
Customized targeting, dynamic and cost-efficient – PAL introduces its newest digital advertising platform. Since its appointment on 2017 as the ancillary revenue partner of PAL, PHAR Partnerships has been enhancing touchpoint options for top of the line brands. For the first time ever in the Philippines, an airline has the ability to target passengers based …
Continue reading “PHAR launches PAL’s Programmatic Publisher Trading Desk”
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